Review of Niching Up

[Bhagyashree Makde]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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5 out of 5 stars

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The book “Niching Up” by author Chris Dreyer is a guide on how to find the perfect niche, which can help create successful businesses.
Finding the niche can make a major difference if your website is going to be run long-term. Throughout the book, the author shares his journey from creating his first website, which ran for the longest period, to establishing his affiliate marketing agency. He tried to work with different markets but did not get the desired results, shifting to his old ways of getting success.
He talks about the cons of working with a specific niche in a detailed explanation. If you find your specific niche, the market reduces to a smaller, particular section where you can put your business as you narrow down the big open market. It can cost a lot more to advertise to a specific target audience. Once you get successful in your idea or niche, others will also follow to work in that niche, which can create competition. It can also cause a lack of diversity as you’re doing the same work for the same target audience. Every industry has some sort of risk; we cannot tell whether a certain product will run in the long term. Each industry is evolving; they’re not using the same technique they were using 10 years ago, so products are also modified for a good user experience.
I am planning to start my own business, and for that purpose, this book has helped me a lot. Now I can easily decide which niche is good for my business and how to find a popular niche for business. For people with similar interests as me, the book can be a lot of help.
The editors did a good job with editing. The storyline is nice. The author's writing style is easy to read. I recommend this book to everyone. It is a good one. I don’t see that the book has any drawbacks. I gave this book five out of five stars.

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Niching Up
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