Review of Karmic Selling
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Maryam Newman
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Review of Karmic Selling
[Following is a volunteer review of "Karmic Selling" by Stan Gwizdak.]
When I saw the title of this book, I had mixed feelings about reading it. Having a thing for self-help books, I am familiar with the concept of karma as it applies to personal experience and destiny. Being a director of a company that produces retail commodities, I am intimately familiar with the concept of selling. However, I failed to see how these two concepts that seemed worlds apart to me could be congruent. Stan Gwizdak unites them beautifully. Karmic Selling is, in fact, a self-help book. But unlike any other self-help book I’ve read before, it shows you how nurturing what Gwizdak calls a “clean heart”—humility and a genuine desire to help others—in the business world engenders financial success.
The saying goes, “Never mix business with pleasure.” Gwizdak throws that out the window, claiming that the key to building financial success is to first build genuine relationships with people who may or may not become business partners in the future. Be sincere in helping others to solve their problems without any attachment of reciprocity, and that spirit of generosity will come back to you, although not always in the way you expect or hope for. Of course, there are potential pitfalls in any business strategy, and Gwizdak explores these and gives insight into identifying and avoiding them wherever possible. He details his approach firstly as a sequence of personal events that led to the development of the “karmic selling” concept, and secondly as a sequence of actions he takes with any potential client. He uses numerous examples of real-world experience (both his own and his associates’) to show the benefit of each action taken and to reinforce the overarching concept of his “clean heart” approach. Every chapter concludes with a checklist to help the reader implement the previously discussed action.
Karmic Selling is well written and insightful. The chapters are well thought out and concise, yet each concept is clearly explained and fully explored. The checklists make it easy to plan business encounters to include the recommended actions. The book made me look at the world of business from a whole new perspective; I gained valuable insight into my own enterprise and how I needed to shift my attitude towards it and, more especially, my clients to create a more mutually beneficial environment through sharing, trust, and understanding.
This is a book for those in the business of selling who don’t want to be seen as the traditional “salesman”—a ready smile and slick sales pitch to con the innocent and unwary out of their hard-earned cash, or the aggressive, hard-hitting consultant only interested in closing the deal. I highly recommend it to anyone who owns or manages a business, is involved in business consulting, or is interested in improving their business relationships, regardless of the nature of their enterprise.
I have nothing negative to say about Karmic Selling. The editing is of a good standard, and I found only a few errors. I am happy to award it 5 out of 5 stars.
******
Karmic Selling
View: on Bookshelves | on Amazon
When I saw the title of this book, I had mixed feelings about reading it. Having a thing for self-help books, I am familiar with the concept of karma as it applies to personal experience and destiny. Being a director of a company that produces retail commodities, I am intimately familiar with the concept of selling. However, I failed to see how these two concepts that seemed worlds apart to me could be congruent. Stan Gwizdak unites them beautifully. Karmic Selling is, in fact, a self-help book. But unlike any other self-help book I’ve read before, it shows you how nurturing what Gwizdak calls a “clean heart”—humility and a genuine desire to help others—in the business world engenders financial success.
The saying goes, “Never mix business with pleasure.” Gwizdak throws that out the window, claiming that the key to building financial success is to first build genuine relationships with people who may or may not become business partners in the future. Be sincere in helping others to solve their problems without any attachment of reciprocity, and that spirit of generosity will come back to you, although not always in the way you expect or hope for. Of course, there are potential pitfalls in any business strategy, and Gwizdak explores these and gives insight into identifying and avoiding them wherever possible. He details his approach firstly as a sequence of personal events that led to the development of the “karmic selling” concept, and secondly as a sequence of actions he takes with any potential client. He uses numerous examples of real-world experience (both his own and his associates’) to show the benefit of each action taken and to reinforce the overarching concept of his “clean heart” approach. Every chapter concludes with a checklist to help the reader implement the previously discussed action.
Karmic Selling is well written and insightful. The chapters are well thought out and concise, yet each concept is clearly explained and fully explored. The checklists make it easy to plan business encounters to include the recommended actions. The book made me look at the world of business from a whole new perspective; I gained valuable insight into my own enterprise and how I needed to shift my attitude towards it and, more especially, my clients to create a more mutually beneficial environment through sharing, trust, and understanding.
This is a book for those in the business of selling who don’t want to be seen as the traditional “salesman”—a ready smile and slick sales pitch to con the innocent and unwary out of their hard-earned cash, or the aggressive, hard-hitting consultant only interested in closing the deal. I highly recommend it to anyone who owns or manages a business, is involved in business consulting, or is interested in improving their business relationships, regardless of the nature of their enterprise.
I have nothing negative to say about Karmic Selling. The editing is of a good standard, and I found only a few errors. I am happy to award it 5 out of 5 stars.
******
Karmic Selling
View: on Bookshelves | on Amazon
Latest Review: Original Wisdom by Donna Bond
