Review of Karmic Selling
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Yvonne Oloo
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Review of Karmic Selling
[Following is a volunteer review of "Karmic Selling" by Stan Gwizdak.]
Karmic Selling by Stan Gwizdak is a book on how to make sales without offense. Most people tend to hide or shy away from salespeople because they perceive the sales process as intrusive, manipulative, and untrustworthy. Stan in Karmic Selling offers a different approach to sales that will improve people's reaction towards you as a salesperson, perhaps even landing you a sale without offending the other person.
Karmic Selling is unique in that the author hinges his approach on his inner desire to help and connect with others and on the belief in karma: that you get back what you put into the world. The author expounds on his approach by detailing a step-by-step guide on how best to interact with people from the first meeting to the last one in the sales process. He also includes real-life examples with each step given and relevant quotes from noteworthy people, including Zig Zigler and Theodore Roosevelt. A key difference noted in Stan's approach is that of going to the client with a clean heart, a ready-to-help attitude, and a focus on giving the client real value to his/her business needs. This approach goes beyond sales as it helps with building a long-term connection that may translate to friendship in the long term.
I loved Stan's approach to selling in that the idea behind Karmic Selling, as presented in the book, shifts focus from meeting sales targets to meeting the client's needs: truly understanding the needs of the client and finding ways through which the good or service you are selling can help the client. The overarching theme in this book is that of 'doing good,' but I translate it to care: caring for the other person enough that you ascertain that what you want to sell to them will solve their problem or meet their business needs.
I also learned a lot from the other themes included in the book, such as how to build friendships in the business context, how to make a valuable connection with a business prospect, and how to actively listen, ask questions, take notes, and persevere while seeking a sales opportunity. The author also included real-life examples of how he implemented his approach, cited relevant sources to back his claims, and included reflection exercises to refresh the reader's mind on what the chapter covered while prompting the reader to apply the given approach.
I did not find anything to dislike about this book. While there were some typographical errors in the book, these were minimal and did not detract from my reading experience. Therefore, I rate this book 5 out of 5 stars for the new approach to selling I have learned from this author. Specifically, I found great value in the author's explanation of how to make valuable connections in the business context and how to carry a conversation such that you will move from one meeting to the next, never leaving the potential client feeling like you only want to make a sale through them.
Though this book focuses on sales, it contains valuable information that non-sales people can use in the workplace. I recommend it to salespeople, those working in relationship management, entrepreneurs, and those joining the business and corporate world.
******
Karmic Selling
View: on Bookshelves | on Amazon
Karmic Selling by Stan Gwizdak is a book on how to make sales without offense. Most people tend to hide or shy away from salespeople because they perceive the sales process as intrusive, manipulative, and untrustworthy. Stan in Karmic Selling offers a different approach to sales that will improve people's reaction towards you as a salesperson, perhaps even landing you a sale without offending the other person.
Karmic Selling is unique in that the author hinges his approach on his inner desire to help and connect with others and on the belief in karma: that you get back what you put into the world. The author expounds on his approach by detailing a step-by-step guide on how best to interact with people from the first meeting to the last one in the sales process. He also includes real-life examples with each step given and relevant quotes from noteworthy people, including Zig Zigler and Theodore Roosevelt. A key difference noted in Stan's approach is that of going to the client with a clean heart, a ready-to-help attitude, and a focus on giving the client real value to his/her business needs. This approach goes beyond sales as it helps with building a long-term connection that may translate to friendship in the long term.
I loved Stan's approach to selling in that the idea behind Karmic Selling, as presented in the book, shifts focus from meeting sales targets to meeting the client's needs: truly understanding the needs of the client and finding ways through which the good or service you are selling can help the client. The overarching theme in this book is that of 'doing good,' but I translate it to care: caring for the other person enough that you ascertain that what you want to sell to them will solve their problem or meet their business needs.
I also learned a lot from the other themes included in the book, such as how to build friendships in the business context, how to make a valuable connection with a business prospect, and how to actively listen, ask questions, take notes, and persevere while seeking a sales opportunity. The author also included real-life examples of how he implemented his approach, cited relevant sources to back his claims, and included reflection exercises to refresh the reader's mind on what the chapter covered while prompting the reader to apply the given approach.
I did not find anything to dislike about this book. While there were some typographical errors in the book, these were minimal and did not detract from my reading experience. Therefore, I rate this book 5 out of 5 stars for the new approach to selling I have learned from this author. Specifically, I found great value in the author's explanation of how to make valuable connections in the business context and how to carry a conversation such that you will move from one meeting to the next, never leaving the potential client feeling like you only want to make a sale through them.
Though this book focuses on sales, it contains valuable information that non-sales people can use in the workplace. I recommend it to salespeople, those working in relationship management, entrepreneurs, and those joining the business and corporate world.
******
Karmic Selling
View: on Bookshelves | on Amazon
