Review of Karmic Selling
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- Latest Review: Karmic Selling by Stan Gwizdak
Review of Karmic Selling
Karmic Selling by Stan Gwizdak is a prose chronicling his life experiences and the importance of these experiences in the discovery and streamlining of the ultimate selling strategy. The summary of the strategy is that being a decent person makes you a better salesperson.
Everyone desires to be treated with respect. No one likes to be seen as an object to be used at the pleasure of others. The traditional salesperson has often been described as that person with flashy clothes, a beautiful smile and oratory prowess who uses these weapons in his arsenal to convince, cajole or hoodwink potential customers to spend their money. To the traditional salesperson, nothing is off-limits. He can sell a bike to the blind and feel no remorse. Karmic Selling teaches that lasting success in sales can be achieved by living a karma-sensitive existence. Actions have consequences; good acts bear good results and bad acts bear retribution. Hence, the karmic salesperson has a “however-I-can-help" attitude.
This book is well-written. It is also professionally edited as I found only a few grammatical errors. This contributed to a pleasurable reading experience. The principles espoused by Stan on salesmanship were copiously illustrated with real-life examples drawn from his experiences within and outside the professional setting. Many lessons can be learnt from the words of this book, and even more if the reader can meditate on the words and read between the lines. The reflection exercises and sample note-taking formats at the end of some chapters assist the reader to understand Stan’s ideas of what is expected of the karmic salesperson.
Apart from the few grammatical errors, there is no negative aspect to this book. However, I believe that the presentation of testimonials by the author’s friends and colleagues could be improved. I noticed that many of these testimonials contained the same words and phrases as Stan's commentary. This dampened the desired effect of including testimonials because they sometimes felt like a continuation of Stan’s narration. While I feel the testimonials might have been edited to conform with the author’s vision for the book, I suggest they should be unedited in subsequent books. Doing so will draw special attention to the relevance of karmic selling to persons of diverse backgrounds and skills.
In my overall assessment, Karmic Selling is not only a professional manual for salespersons but also a lifestyle manual for decent human interactions and interpersonal connections. I rate this book five out of five stars due to the numerous positives stated above. I recommend it to everyone, especially business owners and those engaged in the service industry.
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Karmic Selling
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