Review of Niching Up

[Denisa Simiciuc]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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4 out of 5 stars

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I enjoyed the book. Was very easy to read and I liked the human touch which author gave to it by using usual expressions from nowadays.
It is a good one, he relates all steps which we must follow when starting a business, by simply describing his journey to succes. Sounds like a story and is easy to imagine what he provided as support. What I loved is that he makes strong points about how to stick with your focus on a chosen market, always have the goals in mind and learn each day from different people in any circumstances. And all of them were presented in a funny manner, but still with professionalism. It's a potential aid today and for future commerce visions. The book encourage readers through the advantages and drawbacks of niche development, emphasising the necessary exploration to transition from a broader, generalist market focus to an really expert, niched-up focus. Real-life examples from various domains, like role-playing games, sports and his business and experiences, add a creative touch to the narrative. What is really interesting, is that after you read this book, you'll really want to start your own niche business, simply by curiosity and see how far YOU can get. Balancing professionalism with a lighthearted touch, was really what I did not expect in the first place. I like his new perspective on niching down and really stands up with all his examples. Me personally, I appreciate the unique blend of insightful advice presented in a fun and relatable manner. I personally liked that the book was a short one and quick to read, because was on point and fun to read.
Not exactly my type of book but I am grateful for the opportunity to have read it, because was a good one, practical and easy to read and I would highly recommend it.

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Niching Up
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