Review of When Business Is Love

[Aeso Saba]

[Following is a volunteer review of "When Business Is Love" by Jan Ryde.]

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5 out of 5 stars

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When Business Is Love by Jan Ryde shares the compelling narrative of transforming Hästens, a Swedish luxury bed and mattress company, from a struggling family business into a thriving global enterprise. Ryde's leadership, infused with love and positive values instead of the conventional competition-driven approach, serves as a cornerstone for the book's exploration of business transformation. The book unfolds the story of Jan Ryde's journey as the CEO of Hästens since 1988. Amid personal challenges, Ryde emphasizes the transformative power of self-love, showcasing Hästens' unique philosophy that places love at the forefront. This philosophy prioritizes values such as abundance, customer service, and fostering a positive work culture. The narrative delves into the efforts to revive the company, drawing inspiration from successful models like Apple and focusing on essential elements like sales, marketing, and customer relationships.

The success of Hästens is attributed to a set of values that guide its trajectory, including mastery, innovation, humility, gratitude, and positivity. Jan Ryde passionately advocates for businesses to shift their focus towards compassion and societal betterment, steering away from the sole pursuit of profits. The underlying message encourages entrepreneurs to adopt a love-based approach to work transformation, aiming for success built on principles that go beyond the bottom line.

In conclusion, When Business Is Love is a valuable resource for entrepreneurs seeking to infuse compassion into their business strategies. The well-edited narrative, void of errors, earns the book a solid 5 out of 5 stars. I didn't encounter any negative aspects of the book. It not only provides a roadmap for a successful business transformation but also serves as an inspiring testament to the enduring power of love in the world of business.

Maintaining a conversational tone, Ryde ensures the book's accessibility to readers from diverse backgrounds. He empowers them with relatable examples and actionable insights, illustrating how these love-driven principles can be implemented in their own ventures.

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When Business Is Love
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