OnlineBookClub.org

[Following is an official OnlineBookClub.org review of "Fresh Passion" by Michael D. Brown.]

Fresh Passion: Get a Brand or Die a Generic by Michael D. Brown is a non-fiction book that explores the author’s method for building a competitive individual brand in order to lay the foundation for professional and personal success. As the title states, without a focused brand even great employees can seem generic and fail to stand out, thus they never reach their professional and personal aspirations. The author’s Fresh PASSION approach focuses on reaching ‘your perfect day.’ The method emphasizes the importance of preparation, defining aspirations, laser focus, selling value, staying invigorated, omitting negatives, and finally, nailing your brand.

Fresh Passion is comprised of clearly organized, manageable sized chapters that detail the steps in the Fresh PASSION method. The chapters progress linearly and each successive chapter builds on the last; however, they can easily be read individually. The use of relatable information like quotes from prolific figures and anecdotes about the author’s personal experience developing his own brand make the book convincing and fun to read.

Though Brown’s use of clear organization and progressive steps make for an enjoyable read, it is the author’s ability to convey the effectiveness of his process that really makes one believe in his method. Those who read this book will know the results they want are possible and that they alone can achieve them. The author’s personal anecdotes, known as ‘brownie bites’ throughout the book, exemplify the positive impact of the Fresh PASSION method in a real-life setting. Additionally, the inclusion of various worksheets, self-assessments, and technological tools are straightforward and further enhance the reader’s ability to imagine the steps they should implement to successfully create a brand and reach their goals.

In this book there is an overarching theme of ‘keeping it fresh.’ This idea alone makes the book incredibly versatile. Whether you have been at a career for decades, or are just starting out, it is always important to evolve. The author’s presentation of this idea is relevant and leaves a lasting impression. Many of the concerns and fears the author experienced throughout his professional career were nothing new, but the positive spin Brown adds to these experiences via his Fresh PASSION approach are inspiring and will have you wanting to establish a unique personal brand you can be proud of.

Fresh Passion: Get a Brand or Die a Generic is a fun, inspiring, and informative self-help book. This book earns 4 out of 4 stars for its powerful message and clearly defined tactics. Developing a unique brand won’t happen overnight, but the author provides the necessary tools and motivation for individuals to get started. Anyone looking to better their professional or personal presence will not only benefit from reading this book, they will enjoy it as well.

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Fresh Passion
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Like MarisaRose's review? Post a comment saying so!

Well, this probably wouldn't be for me, but it does sound interesting. I'm glad the author is able to provide sound advice for those seeking to build their brand. Thanks for the review.

kandscreeley wrote:Well, this probably wouldn't be for me, but it does sound interesting. I'm glad the author is able to provide sound advice for those seeking to build their brand. Thanks for the review.

This one definitely has a specific audience, but thank you for taking the time to read my review

Passion is the fuel of life that ensures successes. Such a book to motivate and guide towards individual self-actualization is, therefore, highly welcome. Thanks for the thorough review, it has made me to add the book to my must-read list.

Chrys Brobbey wrote:Passion is the fuel of life that ensures successes. Such a book to motivate and guide towards individual self-actualization is, therefore, highly welcome. Thanks for the thorough review, it has made me to add the book to my must-read list.

Thank you! I hope you like it

This sounds like a great self-help book that is very motivational and inspiring. I like that the author provides information in a concise and organized manner. This will be a book that will benefit many readers.

Great Review! ?

Amagine wrote:This sounds like a great self-help book that is very motivational and inspiring. I like that the author provides information in a concise and organized manner. This will be a book that will benefit many readers.

Great Review! ?

Thank you for the kind words The organization of this book really aided in making the author's ideas clear ad concise!

I like the review.Well, it motivates me to read.I like anecdotes and quotes espevially from prolific figures the reviewer mentioned in her review. Im sure mor readers will find this very exciting , educational as well.

How does this book's recommendation for personal branding differ from all of the other books that are already on the market? The premise seems interesting, but I generally am disappointed by these types of books. I may just have to check this book out though, after reading your review.

Great review. This sounds like a great motivational book. I definitely would like to read this.

Your review is well presented. It almost compels me to read it for myself, just to be inspired! The trouble I find with most motivational books though, is the need for/lack of ongoing personal guidance to repel discouragement once the process is taken up by the recipient. Does this book have a mentoring option? Thanks for your review!

I would like to read this book and learn how to build my brand successfully. It sound like a good inspirational book and interesting to read. Nice review.

Great review there, and bacause of your "disection" of the book I am compelled to read the book. From your review this seems like a must read book which is both motivational and inspirational.

ajazayeri wrote:How does this book's recommendation for personal branding differ from all of the other books that are already on the market? The premise seems interesting, but I generally am disappointed by these types of books. I may just have to check this book out though, after reading your review.

You may be right but I think every book has some particularity. The review is interesting, and for me, this should be a great inspirational work.

You really did a good job on the review was impressed by how you were able to relay all the benefits in the book with few sentences. Thanks for the review