Review of Niching Up
-
Christopher D Smith
- Posts: 17
- Joined: 11 Jul 2019, 00:33
- Currently Reading:
- Bookshelf Size: 8
- Reviewer Page: onlinebookclub.org/reviews/by-christopher-d-smith.html
- Latest Review: Chasing Dragons between Dimensions by Matthew Emmanuel Weinberg
Review of Niching Up
[Following is a volunteer review of "Niching Up" by Chris Dreyer.]
It’s a self-evident truth in business that the wider you cast your net, the more money you will make. The more services you provide to the maximum amount of people, the bigger and better your business will be.
In Niching up, Chris Dreyer flips conventional wisdom on its head. He argues for a fundamental change in philosophy. His rallying cry is to cut all of the customers that you cannot serve to the best of your ability and go all-in for the smaller section of the market that you can provide the most value for.
Drawing on his extensive and impressive experience providing SEO services for a small section of the legal market (Personal injury attorneys), Dreyer makes the case for focusing all your energy on a specific corner of your market. In his view this will make you better at what you do, enable you to stand out with the customers that matter to you, and help you increase your revenue, as you will become an expert in your field.
Dreyer’s informal style makes the experience of reading this book feel like listening to a wise friend or colleague. He writes with zeal and purpose born of a fascination with his subject, and his passion is contagious.
The first thing that impressed me was Dreyer’s openness to the potential pitfalls of niching. He dedicates the entire first chapter to the drawbacks of this practice. He wants to be upfront with the information so that you can decide whether niching is really for you. He is practicing what he preaches.
It’s this honesty and confidence that is the books most compelling feature. After years of honing his skills, Dreyer has become great at his niche. He is daring us to challenge our scarcity mindset and follow him.
The book is full of useful tips for choosing a niche, marketing and relationship building. The advice is straightforward and excellently communicated. It is also peppered with the thoughts of other people who are working in a similar area. He references Seth Godin and Jim Rohn as successful examples of the niching enterprise.
After reading this book, my head was buzzing with ideas for how to apply the strategies. The only criticism I have is that at just over 200 pages, it is too short. I wanted to know more about how to get into niching in the first place. Other than saying: ‘you have to take a broad approach to begin with’ Dreyer was relatively quiet on this issue.
However, this is an excellent handbook for anyone who is looking to discover what gives their life purpose, and how they can become an expert in their chosen field. If you are looking for ways to maximise your value, or looking to start your own enterprise, this is a must read.
I will give this book 4 out of 4.
******
Niching Up
View: on Bookshelves | on Amazon
It’s a self-evident truth in business that the wider you cast your net, the more money you will make. The more services you provide to the maximum amount of people, the bigger and better your business will be.
In Niching up, Chris Dreyer flips conventional wisdom on its head. He argues for a fundamental change in philosophy. His rallying cry is to cut all of the customers that you cannot serve to the best of your ability and go all-in for the smaller section of the market that you can provide the most value for.
Drawing on his extensive and impressive experience providing SEO services for a small section of the legal market (Personal injury attorneys), Dreyer makes the case for focusing all your energy on a specific corner of your market. In his view this will make you better at what you do, enable you to stand out with the customers that matter to you, and help you increase your revenue, as you will become an expert in your field.
Dreyer’s informal style makes the experience of reading this book feel like listening to a wise friend or colleague. He writes with zeal and purpose born of a fascination with his subject, and his passion is contagious.
The first thing that impressed me was Dreyer’s openness to the potential pitfalls of niching. He dedicates the entire first chapter to the drawbacks of this practice. He wants to be upfront with the information so that you can decide whether niching is really for you. He is practicing what he preaches.
It’s this honesty and confidence that is the books most compelling feature. After years of honing his skills, Dreyer has become great at his niche. He is daring us to challenge our scarcity mindset and follow him.
The book is full of useful tips for choosing a niche, marketing and relationship building. The advice is straightforward and excellently communicated. It is also peppered with the thoughts of other people who are working in a similar area. He references Seth Godin and Jim Rohn as successful examples of the niching enterprise.
After reading this book, my head was buzzing with ideas for how to apply the strategies. The only criticism I have is that at just over 200 pages, it is too short. I wanted to know more about how to get into niching in the first place. Other than saying: ‘you have to take a broad approach to begin with’ Dreyer was relatively quiet on this issue.
However, this is an excellent handbook for anyone who is looking to discover what gives their life purpose, and how they can become an expert in their chosen field. If you are looking for ways to maximise your value, or looking to start your own enterprise, this is a must read.
I will give this book 4 out of 4.
******
Niching Up
View: on Bookshelves | on Amazon
Christopher D Smith
