Review of Niching Up
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Review of Niching Up
[Following is a volunteer review of "Niching Up" by Chris Dreyer.]
The Riches are indeed in the Niches!
Chris Dreyer’s Niching Up: The Narrower the Market, the Bigger the Prize is an excellent resource for those confused about whether they should specialize in their business or go with the flow. His own startup story is quite remarkable. Instead of playing it safe and creating a website on diet and weight loss, he zeroed in on double chins. In no time, the “double chin guru” found his site ranking No. 1 on Google, and this continued for several years.
Chapter 1 kicks off with a brutally honest take on the cons of niching up. The book counsels against wandering in with blinders on, and even urges those in broader industries to continue whatever they are doing if the margins are good.
Once done with the cons, Dreyer plows head-on into the benefits of specializing.
Niching up, he says, is not saying no, it’s not scarcity, and it’s not shrinking your market.
On the contrary, it comes from a place of abundance where you feel confident enough to branch out and be an expert in your field. He cites cases of lawyers who have crushed it in their respective fields, whether Joe Fried who dealt solely with trucking accidents, or Steven Levin who specialized in nursing home neglect cases. Readers are encouraged to venture into unchartered territory with the funeral home business cited.
Personal experiences, cross-references to other self-help books, and popular culture analogies are scattered throughout making it a breezy and engaging read. There’s Elon Musk, Harry Potter, Star Wars, and even Nadal thrown in here.
I liked the parts about the importance of relationship equity, and how to do it right. Also, how niching up allows you to refer prospects whose needs you cannot meet to trusted peers in the broader industry. This will lead to reciprocity as your peers return the favor.
Overall, I’d rate Niching Up: The Narrower the Market, the Bigger the Prize a solid 5. The language is conversational, and the technical jargon while present, is never overwhelming. If anything, I was motivated to look up certain definitions and get myself an education.
The book is well-edited and without noticeable errors. The paragraphs are short and well-spaced, and nifty paragraph sub-headings add to the readability quotient. One that made me crack up was, “BUT DON’T BE CREEPY.”
The author doesn’t beat around the bush and ramble, which is what I love.
I’d recommend this book to readers who currently own and operate businesses and those looking to dive into the world of digital marketing and side hustles.
******
Niching Up
View: on Bookshelves | on Amazon
The Riches are indeed in the Niches!
Chris Dreyer’s Niching Up: The Narrower the Market, the Bigger the Prize is an excellent resource for those confused about whether they should specialize in their business or go with the flow. His own startup story is quite remarkable. Instead of playing it safe and creating a website on diet and weight loss, he zeroed in on double chins. In no time, the “double chin guru” found his site ranking No. 1 on Google, and this continued for several years.
Chapter 1 kicks off with a brutally honest take on the cons of niching up. The book counsels against wandering in with blinders on, and even urges those in broader industries to continue whatever they are doing if the margins are good.
Once done with the cons, Dreyer plows head-on into the benefits of specializing.
Niching up, he says, is not saying no, it’s not scarcity, and it’s not shrinking your market.
On the contrary, it comes from a place of abundance where you feel confident enough to branch out and be an expert in your field. He cites cases of lawyers who have crushed it in their respective fields, whether Joe Fried who dealt solely with trucking accidents, or Steven Levin who specialized in nursing home neglect cases. Readers are encouraged to venture into unchartered territory with the funeral home business cited.
Personal experiences, cross-references to other self-help books, and popular culture analogies are scattered throughout making it a breezy and engaging read. There’s Elon Musk, Harry Potter, Star Wars, and even Nadal thrown in here.
I liked the parts about the importance of relationship equity, and how to do it right. Also, how niching up allows you to refer prospects whose needs you cannot meet to trusted peers in the broader industry. This will lead to reciprocity as your peers return the favor.
Overall, I’d rate Niching Up: The Narrower the Market, the Bigger the Prize a solid 5. The language is conversational, and the technical jargon while present, is never overwhelming. If anything, I was motivated to look up certain definitions and get myself an education.
The book is well-edited and without noticeable errors. The paragraphs are short and well-spaced, and nifty paragraph sub-headings add to the readability quotient. One that made me crack up was, “BUT DON’T BE CREEPY.”
The author doesn’t beat around the bush and ramble, which is what I love.
I’d recommend this book to readers who currently own and operate businesses and those looking to dive into the world of digital marketing and side hustles.
******
Niching Up
View: on Bookshelves | on Amazon
Latest Review: E M P Honeymoon by Dorothy May Mercer
