Review of Niching Up

[Yvonne Jerop]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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5 out of 5 stars

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Nitching Up by Chris Dreyer is indeed a nice book for a business guide. The author begins by discussing the seven narrow market cones, which he discusses broadly. For instance, a small market idea where one needs to have additional products and services will get additional customers. The author explores being competent and putting in more effort when it comes to the business market because businesses always have challenges.

The author brings empowerment to readers, especially those interested in business ideas, since he talks about expanding minds in business. Throughout the narration, he uses his own experience and includes a few examples of those who achieved success in business. This makes readers see the reality of business success. He also talks about how relationships are built through referrals, and he gives the categories of referrals and their impact on business.

What I like about this book is that it explores more business using simple writing that anyone can easily understand, so all readers will benefit from the information. The author narrates in a way that changes impossibility into possibility, and this motivated me to have an interest in business.

What I did not like is that there were some repetitions in some chapters, but this did not hinder my interest while reading. I, therefore, rate this book 5 out of 5 stars because of the positives mentioned above and also because of the tools that the author gave for one to decide the direction to take when it comes to the business market. The book is professionally edited because I did not find any grammatical errors.

I recommend this book to readers who are in business and those planning to be upcoming business owners since they will learn how to make decisions and get all the business guides that the author has talked about.

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Niching Up
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