Review of Niching Up

[skyla nielsen]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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5 out of 5 stars

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Niching Up: The Narrower the Market, the Bigger the Prize is an amazing book if you are looking for advice on how to start a niche business. The author gives perfect step-by-step instructions and thoroughly explains all the pros and cons of starting a niche business. 
 
The book is broken up into easy-to-read and navigate chapters, which makes it perfect for someone who doesn't understand a lot of the confusing language that a lot of other people writing on this subject use. Chris Dreyer is able to give intelligent and easy-to-follow advice. Each chapter not only has quite a few quotes, but they also have lots of references to pop culture to help make the reader more comfortable and make it easier to understand the topic.
 
Each chapter has quotes from other reliable sources that help explain or add context to the subject. My favorite chapter was Chapter 6: Relationship Equity because it had a lot of reliable sources and added content from other works. The author also added some references to pop culture that helped the reader feel more comfortable. My favorite quote used was “Compound interest is the eighth wonder of the world" (Einstein). I think it is perfectly explained and used in the perfect context to help guide the reader into a new topic. I also enjoyed it. In chapter 3, Chris Dreyer also tells a story about how he learned a specific kind of poker and won a lot of games, and how he was able to relate that to starting a niche business.
 
In conclusion, I personally greatly enjoyed this book, and I think anyone searching for a book that covers that specific topic would find it very useful. The book itself is written wonderfully, and the editing is also amazing. I will be recommending this book to anyone I know who is interested in starting a niche business.

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Niching Up
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