Review of Niching Up

[Judy Burr]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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5 out of 5 stars

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Recently, I have been reading about affiliate and digital marketing. This is an appealing career for job seekers anywhere in the world. On Instagram, Facebook, YouTube, and X, we see people offering lists of websites for online jobs and courses on how to learn the steps of online marketing. We see people on social media showing how to cook, dress, make house repairs, grow houseplants, and other interesting endeavors, asking you to follow or subscribe. It is all exciting, and most importantly, it brings an income to anyone who wishes to learn the steps of online marketing. What is this all about?

In the book “Niching Up,” the author takes the reader deep into this new opportunity. The book has in-depth lessons about marketing to the public. The author took the time to find a subject that he was interested in and worked to become an expert in that industry. This is the key to success in niche marketing. With that knowledge, he began moving in the circles of this field to make relationships. With his research, he made his product necessary for a specialized industry. The businesses came to him because he had a product they needed. The author’s lessons teach the right way to enter the new affiliate and digital marketing fields. He tells his journey to success with humor, quotes, and stories.

Anyone interested in this new field should need this book on their shelf. The author has tips and advice on staying connected with clients, watching the market for new products, and making research and facts fresh and innovative in its contents. Do you have a niche in mind? Start your new career with this book, and you will enjoy the author’s enthusiasm.

I found the book to be easy to read. Each chapter has a summary, which helped me remember his points. There were two typos, but they did not distract from the overall quality of the book. The author drafted the book so anyone could understand and benefit from his wisdom. I did not find anything I did not like in this book. For these reasons, I gave this book a five out of five rating for its overall quality. I hope he will continue to write more inspiring books.

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Niching Up
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