Review of Niching Up

[Lakshya Rajput]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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5 out of 5 stars

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Niching Up by Chris Dreyer is a book that provides all entrepreneurs with the ability to think outside the box and set some unique benchmarks in the market to be successful in business. It is a book that almost covers all the parts of how a middle-class businessman should work. The plot of the book focuses on choosing a specific niche for a business that has huge earning potential but a narrow market volume. 

It means that if you don't cover a wide range of industries and focus on one single niche, then you have now opened the doors to being called an expert in the selective field, which is currently the most important thing when it comes to the reputation of the market. The author teaches readers by providing examples of himself and how he constructed a successful business strategy. 

The author owns a search engine optimization (SEO) agency that allows him to explore multiple opportunities in the corporate as well as IT sectors. He clarifies how to find the pros and cons of competition and incompetence in any field. 

The book is written clearly and concisely. The flawless editing made it an effortless read. There are barely any grammatical errors or typos. The author mentions that Niching Up is one's own decision, and he can only guide you towards how to make it better. But it is the responsibility of the doer to measure the depth of the ocean and his ability to swim into it. 

Negatives: There are no such specific negatives I find about the book. Some examples are great and work towards finding niches in every field. 

Overall, the book is amazing and lightens the shoulders of an aspiring entrepreneur who is going through a lot of worries about what to do, how to do it, and what not to do. 

Ratings: I would like to rate this book 5 out of 5. 1 star for simplifying the complexity of the plot. 1 star for the examples given. 1 star for the flawless editing and proofreading. 1 for not stretching any bit too far, and 1 for creating a better impact and reducing the stress of the reader. 

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Niching Up
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