Review of Karmic Selling

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elledeni75
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Review of Karmic Selling

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[Following is a volunteer review of "Karmic Selling" by Stan Gwizdak.]
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5 out of 5 stars
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Stan Gwizdak has made countless sales and closed many deals throughout his career. And yet, Stan is no sales guy. He is, however, an authentic man who, after climbing the corporate ladder, learned that the real key to his success is what he calls Karmic Selling - the title of his new book and his approach to sales that puts connection and solutions before selling. Karmic Selling is ultimately a sales book, but as the author points out himself, this is not a book about increasing sales. Beyond the sales funnel and generating leads, it covers the often more complicated issue of dealing with people on the other side of the negotiating table. Individuals who create products but struggle to convey its value to others and make deals would benefit from reading this book. Professionals in product management, technical leadership, and product development will find valuable useful insights in the book.

Stan is humble about his success and focuses on the process of what he considers karmic selling. And while there is sales advice that is aggressive about closing the deal as soon as possible, Stan shares instances when he didn’t get the sale until much later. And when I say later, I mean years later. Nonetheless, he posits that this is all part of the process of karmic selling. He emphasizes that the outcomes of being curious and kind should be viewed in the long-term and he supports this argument by including personal stories and anecdotes from individuals he has met and helped along the way. Some of whom are people he met early in his career and yet, they took the time to write an anecdote for him to include in this book.

I would give this book a perfect score of 5 out of 5. The book flows well and the author has divided his points into manageable and bite-sized chapters where he discusses his key lessons in full without it being repetitive. I seldom found grammatical errors but there were minor spelling issues in the form of words losing spaces in between. I believe these mistakes happened after printing, especially since words move around after layout. These issues could be resolved with an editorial pass. Overall, Karmic Selling is a refreshing read. Stan is not selling me anything. In fact, he’s not even trying to convince me that he’s a great, let alone good, salesman! Instead, Stan puts together the lessons he’s learned throughout his sales career with the hope that whatever has helped him will help you or me. Through the book, he’s able to pour his clean heart through his sleeves. And if any of these nuggets of advice turn out to be helpful, then he’s accomplished his goal.

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Karmic Selling
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