Review of How to be a SuperStar Salesperson

[Sham Gwalani]

[Following is a volunteer review of "How to be a SuperStar Salesperson" by Audri White.]

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5 out of 5 stars

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Book Review: "How to be a SuperStar Salesman" by Audri White

In today's world, everyone is trying to sell something to others. Whether it is a salesman doing so at a shop, a parent selling an idea to their kid, or even a politician selling promises to the masses during election campaigns, we see sales everywhere. This is exactly where this book helps. Though this book does talk about commercial salespeople making sales for their living, the techniques and ideas presented can be used to benefit anyone.

The first thing that impressed me about the book was the cover picture. We see male and female superhuman-like characters posing to emphasize their superpowers. The book starts by jumping right into the topic where the author talks about sales pros, or superstar salespersons, that we come across in our lives at various points. These are the people who can make and maintain sales confidently. Taking examples of these people, the author mentions all the qualities that one needs to develop to reach their level or to realize one's own potential in sales. The author makes use of various techniques, like the CAPI system, SPIN, and FAB system, and emphasizes the importance of building rapport with prospective clients to help the reader understand the sales process. There are real-life examples from real-life scenarios that help the reader become familiar with these techniques and realize their importance. I specifically liked where the author even talks about how to behave and act when one is not able to close a particular deal that one has worked hard for.

The book is brilliantly written in a short and concise form so as not to confuse the reader. I enjoyed every bit of the examples and scenarios presented. The book has also been edited exceptionally well, as I did not find any errors in the writing. There is nothing to dislike in the book. I would give the book five out of five stars, many of them for being so to-the-point. I would recommend the book to anyone who wants to learn how to win over prospective clients, professionally and even personally, as I believe that the techniques presented can also be used in one's personal life to win over friends and relatives.

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How to be a SuperStar Salesperson
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