Review of Trust Signals
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Becca Olsson
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Review of Trust Signals
[Following is a volunteer review of "Trust Signals" by Scott Baradell.]
Trust Signals, by Scott Baradell, is an in-depth look at the field of Public Relations (PR) and how it relates to branding today. The author explores the history of PR and its definitions over the years. He argues that the official definitions do not due justice to the true functions of the PR field. Baradell, a longtime PR man, gives his own definition of PR: “securing trust at scale”. He uses this definition to create a lens through which PR practitioners should look when creating strategies for clients. Baradell offers his own strategy, “Grow in TRUST”, which focuses almost entirely on various overlooked ways in which a PR team can create trust among the potential customers of their PR clients.
There were many positive aspects of this book. As someone who knows nothing about the PR field, I appreciated the history of PR and how it evolved over the decades into what it is. Baradell focuses on the fact that we live in a post-truth world where it is not simply the facts that drive us as consumers, but our feelings, our own personal truths, and our values. Baradell wastes no time in pointing out what other PR firms are doing wrong and how they’re simply focusing on media exposure on a mass scale as opposed to looking at the world as it is and finding what really drives the consumers.
I would say this is clearly a well-researched book and the author provides citations for all the facts that go beyond his own experience. Baradell provides examples for each of the ideas that he brings up. Most notably, I noticed how the author discusses the need to expand a brand’s content to reach audiences it may not organically reach. To me, as someone who wouldn’t normally pick up a PR strategy book, this was the greatest example he could have given because now I know his name and will potentially look to him as a source of information.
The only negative aspect that I found in this book was that it was a bit redundant at times. Multiple chapters would reference the same ideas, while giving just a tad more detailed information. However, this was not enough to detract from the overall relevance of the book and the insight that was given when it comes to strategies about branding.
I found no grammatical errors and believe this book to be professionally edited. Overall, due to the good editing and the positive and practical aspects, I rate this book five out of five stars.
There was no inappropriate content; therefore, I would recommend this book to readers at all levels who are interested in learning more about the PR field. It has all the details and overarching strategies one could need.
******
Trust Signals
View: on Bookshelves | on Amazon
Trust Signals, by Scott Baradell, is an in-depth look at the field of Public Relations (PR) and how it relates to branding today. The author explores the history of PR and its definitions over the years. He argues that the official definitions do not due justice to the true functions of the PR field. Baradell, a longtime PR man, gives his own definition of PR: “securing trust at scale”. He uses this definition to create a lens through which PR practitioners should look when creating strategies for clients. Baradell offers his own strategy, “Grow in TRUST”, which focuses almost entirely on various overlooked ways in which a PR team can create trust among the potential customers of their PR clients.
There were many positive aspects of this book. As someone who knows nothing about the PR field, I appreciated the history of PR and how it evolved over the decades into what it is. Baradell focuses on the fact that we live in a post-truth world where it is not simply the facts that drive us as consumers, but our feelings, our own personal truths, and our values. Baradell wastes no time in pointing out what other PR firms are doing wrong and how they’re simply focusing on media exposure on a mass scale as opposed to looking at the world as it is and finding what really drives the consumers.
I would say this is clearly a well-researched book and the author provides citations for all the facts that go beyond his own experience. Baradell provides examples for each of the ideas that he brings up. Most notably, I noticed how the author discusses the need to expand a brand’s content to reach audiences it may not organically reach. To me, as someone who wouldn’t normally pick up a PR strategy book, this was the greatest example he could have given because now I know his name and will potentially look to him as a source of information.
The only negative aspect that I found in this book was that it was a bit redundant at times. Multiple chapters would reference the same ideas, while giving just a tad more detailed information. However, this was not enough to detract from the overall relevance of the book and the insight that was given when it comes to strategies about branding.
I found no grammatical errors and believe this book to be professionally edited. Overall, due to the good editing and the positive and practical aspects, I rate this book five out of five stars.
There was no inappropriate content; therefore, I would recommend this book to readers at all levels who are interested in learning more about the PR field. It has all the details and overarching strategies one could need.
******
Trust Signals
View: on Bookshelves | on Amazon
Latest Review: Elizabeth's Garden by Phillip Leighton-Daly
