Review of Niching Up
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Deepak Kumar 63
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Review of Niching Up
[Following is a volunteer review of "Niching Up" by Chris Dreyer.]
5 out of 5 stars.
"Niching Up" by Chris Dreyer is the story of his unexpected stretch from being a history major and a supervisor in a high school detention room to the founder of Rankings.io, an SEO agency that focuses on personal injury lawyers. All of this started with him conducting a Google search on how to monetarily succeed online, leading eventually to his mastering what he calls "the art and science" of SEO. Far from the realm of double chins and "stained concrete," this has allowed him to win high rankings for his law firm clients.
In his book, Dreyer shows how concentrating on a niche market can yield long-term success and strong profits. He dismantles falsehoods about minimizing one's pool of prospects, putting the lie to the idea that finding a specialty can somehow be a last-ditch effort when all else has failed. Rather, it can be the silver bullet that ensures not only respect and recognition but also financial stability. Although it's true that "Niching Up" shares with its readers the author's insights and admonitions and the lessons he has learned in a business life that seems to get better and better.
I gave "Niching Up" by Chris Dreyer a strong and well-deserved 5-star rating because it very effectively blends real and useful guidance with an inspiring personal version of events. This admirable combination of pros keeps the book not just very readable but exactingly instructive for those wanting to figure out how and why they should commit to a focused market approach. Dreyer does an incredible job of showing, through his life story, that you don't have to start in life with many advantages to end up at a point of remarkable success.
This book is notable due to its intelligible and practicable plans for recognizing a niche market and achieving a commanding position in it. And then the author's story of building his niche company will convince even the most questioning persons that they, too, can accomplish the specialization and recognition he has.
In addition, the value of Dreyer’s mindset concerning business is immense. One of the most profound is a story that listeners often hear; it is the one in which he emphasizes the significance of keeping one’s business simple.
A couple of drawbacks are worth pointing out. It begins with the role model—the work done and life lived by Chris Dreyer. The book is probably longer than it needs to be because of this. And the backdrop of Chris’s life can overshadow the insights it provides.
Moreover, readers might find the book to be extremely repetitive since it constantly talks about the advantages, we might get from finding a niche and working within it. I understand the point: This approach has worked for many in our industry, from freelancers to print, and those arguments are well made. But I could have benefitted from a few counter-examples from other industries.
Although a few small issues exist, the book's total quality and value remain the same. Combining Dreyer's advice and important story, "Niching Up" became a resource that it is fully deserving of a 5-star rating.
The editing of the book is very sharply done as there aren’t any typos in it.
By and large, "Niching Up" is a well-rounded, useful, and hopeful manual. It furnishes a surefire method for becoming a specialist in order to achieve the type of pay that only comes with being tops in one's field. I wholeheartedly give "Niching Up" a rating of 5.
******
Niching Up
View: on Bookshelves | on Amazon
5 out of 5 stars.
"Niching Up" by Chris Dreyer is the story of his unexpected stretch from being a history major and a supervisor in a high school detention room to the founder of Rankings.io, an SEO agency that focuses on personal injury lawyers. All of this started with him conducting a Google search on how to monetarily succeed online, leading eventually to his mastering what he calls "the art and science" of SEO. Far from the realm of double chins and "stained concrete," this has allowed him to win high rankings for his law firm clients.
In his book, Dreyer shows how concentrating on a niche market can yield long-term success and strong profits. He dismantles falsehoods about minimizing one's pool of prospects, putting the lie to the idea that finding a specialty can somehow be a last-ditch effort when all else has failed. Rather, it can be the silver bullet that ensures not only respect and recognition but also financial stability. Although it's true that "Niching Up" shares with its readers the author's insights and admonitions and the lessons he has learned in a business life that seems to get better and better.
I gave "Niching Up" by Chris Dreyer a strong and well-deserved 5-star rating because it very effectively blends real and useful guidance with an inspiring personal version of events. This admirable combination of pros keeps the book not just very readable but exactingly instructive for those wanting to figure out how and why they should commit to a focused market approach. Dreyer does an incredible job of showing, through his life story, that you don't have to start in life with many advantages to end up at a point of remarkable success.
This book is notable due to its intelligible and practicable plans for recognizing a niche market and achieving a commanding position in it. And then the author's story of building his niche company will convince even the most questioning persons that they, too, can accomplish the specialization and recognition he has.
In addition, the value of Dreyer’s mindset concerning business is immense. One of the most profound is a story that listeners often hear; it is the one in which he emphasizes the significance of keeping one’s business simple.
A couple of drawbacks are worth pointing out. It begins with the role model—the work done and life lived by Chris Dreyer. The book is probably longer than it needs to be because of this. And the backdrop of Chris’s life can overshadow the insights it provides.
Moreover, readers might find the book to be extremely repetitive since it constantly talks about the advantages, we might get from finding a niche and working within it. I understand the point: This approach has worked for many in our industry, from freelancers to print, and those arguments are well made. But I could have benefitted from a few counter-examples from other industries.
Although a few small issues exist, the book's total quality and value remain the same. Combining Dreyer's advice and important story, "Niching Up" became a resource that it is fully deserving of a 5-star rating.
The editing of the book is very sharply done as there aren’t any typos in it.
By and large, "Niching Up" is a well-rounded, useful, and hopeful manual. It furnishes a surefire method for becoming a specialist in order to achieve the type of pay that only comes with being tops in one's field. I wholeheartedly give "Niching Up" a rating of 5.
******
Niching Up
View: on Bookshelves | on Amazon
Latest Review: Brothers Bound by Bruce K. Berger
