Review of How to be a SuperStar Salesperson

[Huini Hellen]

[Following is a volunteer review of "How to be a SuperStar Salesperson" by Audri White.]

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5 out of 5 stars

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Before I began reading How to Be a Superstar Salesperson by Audri White, I always believed a sales career was one of the most difficult professions to navigate. However, reading this book has opened my eyes to the unlimited potential that lies within the sales field. It has made me look at the career from a different perspective, imagining how one could integrate the expertise shared by Audri to ensure they make sales.

Audri mentions that becoming a successful salesperson takes time and requires one to exercise patience. She emphasizes that the first step in becoming a good salesperson is to establish a rapport. She goes on to explain how to achieve this, stressing that you don’t need to befriend your potential clients in order to sell them a product or service. Audri also advises that when engaging prospective clients, allow them to do most of the talking by framing most questions as open-ended. This will enable them to feel heard and valued, in addition to allowing them to provide enough details about what they need. However, the author warns salespeople that they will only sometimes get appointments for every call they make but encourages them to keep going because more calls guarantee more appointments.

Audri has provided both positive and negative scenarios for a sales pitch. This is what I loved the most about this book. She has shown how prospective clients may turn down a request for an appointment and how the best salespersons can respond; she did not just describe it but used characters to enact such a situation. This proves the book’s authenticity and shows readers how to apply the author’s advice.

The book’s approach to teaching is commendable. It utilizes several examples to reinforce a concept and acronyms to simplify lengthy concepts. In every chapter, there are illustrations that graphically foreground the message in subsequent sections. Title headings also highlight the respective subject in every chapter, thereby preparing readers to transition from one discussion to the next.

There is nothing I like the least about this book, which deserves five out of five stars. It must have been exceptionally edited, as I did not find any grammatical errors. I recommend this book to readers who are passionate about being successful salespeople. It is suitable for both those who aspire and experienced salespeople because it contains practical advice gained from the author’s long-term experience.

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How to be a SuperStar Salesperson
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[Michael Gambo]

I agree that establishing rapport and listening to clients are crucial elements in sales, and it's great that Audri emphasizes these points.