Review of How to be a SuperStar Salesperson
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Review of How to be a SuperStar Salesperson
A salesperson is someone who sells goods and services. In my theory, this means that a person does not have to wear the job title to be entitled to this book, How to be a Superstar Salesperson by Audri White.
In one of the details on how to be a Superstar salesperson, there is the SPIN and FAB method. I'll discuss a little about the SPIN method. This method talked about the questions one has to ask a prospect in a meeting. These questions are designed to not just draw out the prospect's thoughts but also lead to a great sale. SPIN is an acronym for situation questions, problem questions, implication questions, and needs-payoff questions. Situation questions give you an idea of the operation. Problem questions help you know the challenges of the recent operation. Implication questions help you understand how your prospect is affected by the challenges. Needs-payoff questions determine your prospect's willingness to buy or take your sale.
The above guide is just a little of the information contained in this book. While this book is a short read, it contains solid and applicable information that every salesperson would deeply appreciate. It does not just groom a salesperson to make better sales; it also caters to a salesperson's personal feelings. One of them is disappointment in the word 'No'. Audri understands that every salesperson encounters this word, which could affect sales if a salesperson is not careful with how to manage the feeling of disappointment. This is why Audri also wrote out guides on how to overcome this feeling and move on.
I appreciate this book very much. The only negative I found was its layout. I did not understand the several pages of empty and large figures I encountered before I saw the next text. Aside from this, this book was short and straight to the point. It did not just drone out instructions; it also used illustrations to bring it home. This way, I understood the guide better. Each chapter had a heading, which gave me an idea of what to expect.
I rate this book 5 out of 5 stars. As much as I did not like the several pages that had no text, it did not deter me from understanding the message the author was trying to transmit. I agree with the author that this book is recommended to salespeople and anyone who owns a business that requires them to make sales often.
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How to be a SuperStar Salesperson
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You appreciated how the book addresses both the technical aspects of sales and the emotional challenges, like handling rejection. Your critique about the layout with empty pages is noted, but you still found the content impactful and well-illustrated.
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