Review of Niching Up

[Hilda Murithi]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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5 out of 5 stars

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I feel fortunate to have read this book! I'm just realizing now how easy things would have been for me had I known and followed the tips discussed here. "Niching Up" by Chris Dreyer is a book that encourages focusing only on specific, manageable niches, which will make it easy to run your business and enterprise and succeed in whatever you do. Dreyer himself started with a website focused on "double chin" weight loss, which ranked number one on Google for years. This success led him to create more websites, but he soon realized the importance of focusing on a niche. When he started a digital marketing agency, he initially served various niches and markets, but when he started focusing only on SEO for personal injury attorneys, he found greater success. This "niching" allowed his company to become an Inc. 5000 recipient for five consecutive years, and he now shares this great discovery and tips with us.

I like this book because it has opened my eyes to the importance of "biting what I can chew." It's common sense that, even in real life, tasks become easier when we focus only on specific sections or areas. Multitasking is not bad, but, from the book, I realized that "niching up" has more benefits. In business, it can for sure limit the number of potential clients or buyers, become monotonous because it may lack diversity, and be more prone to industry-specific risks, but it also has so many other advantages that are discussed in the book if done right. The author explains what to do before deciding to "niche up" and what to expect. I generally like the overall writing quality of the book and the tips it has, which makes me rate the book 5 out of 5 stars. I found no reason to rate it lower, as I didn't find any negative aspects. The book has also been exceptionally well edited.

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Niching Up
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