Review of Niching Up
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Nyangor Otieno
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Review of Niching Up
[Following is a volunteer review of "Niching Up" by Chris Dreyer.]
The author of the book, Chris Dreyer, started affiliate marketing as a side hustle while working as a basketball coach and detention supervisor way back in 2006. He created his first website, loseadoublechin.com, focused on a very specific issue: double chins. The site, despite being of poor quality, ranked number one on Google for "double chin" for several years and was very successful financially. Motivated by this success, Dreyer went ahead to create eighty other websites, but none achieved the same level of success as his first niche site. From that experience, he realized the importance of "niching up" and its contribution to the success of the first website.
He started another digital marketing agency, initially called attorneyrankings.org (it is currently called rankings.io), and aimed to work in the legal industry but feared that giving up services would hurt his revenue. However, he found out that focusing only on SEO made him far more successful. He received advice from his Vistage peer advisory group to expand into other niches like physicians and home services, but Dreyer rather found that diversifying slowed his momentum and disrupted his focus in the long run. Seemingly, he was far better focusing on a specific niche.
In his book, "Niching Up: The Narrower the Market, the Bigger the Prize," he explains the importance of focusing only on a specific niche you are best in and the advantages it will give you. I like the book for its amazing tip on the topic. The book efficiently explains that by specializing in a particular niche, you can become the go-to expert in that field, which will help you stand out in a crowded market and get the edge in the field you are specializing in. This will also increase your visibility and reputation within the niche and also enable you to create reliable and repeatable processes and systems that will help you attain operational efficiency.
It's amazing that Chris Dreyer, being the CEO and Founder of Rankings.io, which is also a successful SEO agency in its own right that specializes in helping personal injury law firms, has extensive experience in how to attain success by specializing in a specific niche. I find his advice credible and his insights and advice reliable because they are rooted in tried-and-tested, real-life experiences. I don't see anything to criticize in the book, which makes me give it a rating of 5 out of 5 stars. The book has been edited exceptionally well and is best for those who want to learn how to "niche up."
******
Niching Up
View: on Bookshelves | on Amazon
The author of the book, Chris Dreyer, started affiliate marketing as a side hustle while working as a basketball coach and detention supervisor way back in 2006. He created his first website, loseadoublechin.com, focused on a very specific issue: double chins. The site, despite being of poor quality, ranked number one on Google for "double chin" for several years and was very successful financially. Motivated by this success, Dreyer went ahead to create eighty other websites, but none achieved the same level of success as his first niche site. From that experience, he realized the importance of "niching up" and its contribution to the success of the first website.
He started another digital marketing agency, initially called attorneyrankings.org (it is currently called rankings.io), and aimed to work in the legal industry but feared that giving up services would hurt his revenue. However, he found out that focusing only on SEO made him far more successful. He received advice from his Vistage peer advisory group to expand into other niches like physicians and home services, but Dreyer rather found that diversifying slowed his momentum and disrupted his focus in the long run. Seemingly, he was far better focusing on a specific niche.
In his book, "Niching Up: The Narrower the Market, the Bigger the Prize," he explains the importance of focusing only on a specific niche you are best in and the advantages it will give you. I like the book for its amazing tip on the topic. The book efficiently explains that by specializing in a particular niche, you can become the go-to expert in that field, which will help you stand out in a crowded market and get the edge in the field you are specializing in. This will also increase your visibility and reputation within the niche and also enable you to create reliable and repeatable processes and systems that will help you attain operational efficiency.
It's amazing that Chris Dreyer, being the CEO and Founder of Rankings.io, which is also a successful SEO agency in its own right that specializes in helping personal injury law firms, has extensive experience in how to attain success by specializing in a specific niche. I find his advice credible and his insights and advice reliable because they are rooted in tried-and-tested, real-life experiences. I don't see anything to criticize in the book, which makes me give it a rating of 5 out of 5 stars. The book has been edited exceptionally well and is best for those who want to learn how to "niche up."
******
Niching Up
View: on Bookshelves | on Amazon
