Review of Niching Up

[Nouha Herradi]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

---

5 out of 5 stars

---

Share This Review

---

The book “Niching Up” by Chris Dreyer is the practical definition of what a real marketing guidebook should look like. This book explains what it means to shift from the impossible to the possible mindset by focusing on a niche to obtain positive outcomes.
It is a book that brings practical business concepts that have been tried in the real business world and highlights the importance of having a focused market niche around which to build a streamlined, profitable business. It also provides insights for anyone who is looking to start or grow their business by learning new business ideas and how to make wise decisions that will serve your business long-term.
Dreyer also highlights the advantages and disadvantages of adopting the niching approach, its benefits, its impact, and the risks involved while presenting you with the necessary tools a business owner needs to implement this approach, make informed decisions, and get desired results. He draws examples from his own experience and shares his success stories and lessons learned as an illustration to niching up. He also shed light on some marketing concepts such as customer loyalty, marketing effectiveness, and the potential of higher price points, that contribute to the success of adopting the niche-focused strategy.
Another important element that was highlighted and which plays a pivotal role is to always keep good relationships with your close business circle, specific market niche, and even your competition itself, as you grow your business along the way.
The author’s writing style is concise, simple, engaging, and easy to follow. His ideas and thoughts are expressed in a very structured and to-the-point manner. He is specific about elaborating on key concepts and providing various perspectives drawn from years of experience working in the digital marketing industry.
This book is a great business guide on how to focus on niche markets and I would recommend it more, for business owners looking to get new business ideas and move from a mass-market approach to a more focused, niche-oriented approach for their business.

******
Niching Up
View: on Bookshelves | on Amazon