Review of Telling Your Story, Developing Your Brand
-
Love Ukaegbu
- Book of the Month Participant
- Posts: 612
- Joined: 26 Jan 2024, 12:29
- Currently Reading:
- Bookshelf Size: 132
- Reviewer Page: onlinebookclub.org/reviews/by-love-ukaegbu.html
- Latest Review: Physical Universe Virtual God by Ramesh Kushwaha
Review of Telling Your Story, Developing Your Brand
[Following is a volunteer review of "Telling Your Story, Developing Your Brand" by Henry Wong.]
Telling Your Story, Building Your Brand by Henry Wong is a practical guide designed to help individuals and entrepreneurs build and develop their brands. With over 25 years of experience as a brand strategist, he draws from his professional experiences to break down personal branding and make it available to people who cannot afford high-end branding agencies.
The book is divided into two sections: understanding personal branding and how to build personal brands. The first section (Chapters 1–5) explains why personal branding matters, comparing it to product branding and emphasising its importance for career advancement and entrepreneurial success. The second section (Chapters 6–32) provides a detailed roadmap for creating and marketing a personal brand, covering everything from self-audits to pitching investors and maintaining authenticity. The book's central message is that personal branding is more than just starting a business and advertising it. It is more about standing for something, telling a story, and developing an emotional connection with an audience, whether an investor or a customer.
What makes this book outstanding is that it is relatable. This is because the author shared his personal stories, starting from how he was the child of a Chinese immigrant to how he learned to engage with diverse people and personalities while he worked at his family's restaurant. His personal stories made me feel this is not just about someone born with the skills. Instead, I understood that proper skills are developed over some time. I also like the part that discusses gender pay gaps; he emphasises that it would be much better to use branding as a tool to counter perceived value biases. I also like how broad the author's message is because the book's tips are valuable to entrepreneurs, employees, and even those in non-business fields.
On the downside, some concepts, such as storytelling and emotional connection, were overemphasised. I also believe that some parts of the book lack depth, such as social media strategy and crisis management. In an age where everything is on the internet or social media, I believe emphasising these points would have a lot of deterrence. Aside from these, the book was generally well-written.
Finally, I rate this book 5 out of 5 stars. I'm not deducting a point from the book because the downsides I mentioned did not reduce or affect the message the author wanted to convey. The book was very educational and is a great help to people planning to start a business or already in business. I recommend this book to business owners and employees.
******
Telling Your Story, Developing Your Brand
View: on Bookshelves | on Amazon
Telling Your Story, Building Your Brand by Henry Wong is a practical guide designed to help individuals and entrepreneurs build and develop their brands. With over 25 years of experience as a brand strategist, he draws from his professional experiences to break down personal branding and make it available to people who cannot afford high-end branding agencies.
The book is divided into two sections: understanding personal branding and how to build personal brands. The first section (Chapters 1–5) explains why personal branding matters, comparing it to product branding and emphasising its importance for career advancement and entrepreneurial success. The second section (Chapters 6–32) provides a detailed roadmap for creating and marketing a personal brand, covering everything from self-audits to pitching investors and maintaining authenticity. The book's central message is that personal branding is more than just starting a business and advertising it. It is more about standing for something, telling a story, and developing an emotional connection with an audience, whether an investor or a customer.
What makes this book outstanding is that it is relatable. This is because the author shared his personal stories, starting from how he was the child of a Chinese immigrant to how he learned to engage with diverse people and personalities while he worked at his family's restaurant. His personal stories made me feel this is not just about someone born with the skills. Instead, I understood that proper skills are developed over some time. I also like the part that discusses gender pay gaps; he emphasises that it would be much better to use branding as a tool to counter perceived value biases. I also like how broad the author's message is because the book's tips are valuable to entrepreneurs, employees, and even those in non-business fields.
On the downside, some concepts, such as storytelling and emotional connection, were overemphasised. I also believe that some parts of the book lack depth, such as social media strategy and crisis management. In an age where everything is on the internet or social media, I believe emphasising these points would have a lot of deterrence. Aside from these, the book was generally well-written.
Finally, I rate this book 5 out of 5 stars. I'm not deducting a point from the book because the downsides I mentioned did not reduce or affect the message the author wanted to convey. The book was very educational and is a great help to people planning to start a business or already in business. I recommend this book to business owners and employees.
******
Telling Your Story, Developing Your Brand
View: on Bookshelves | on Amazon
Latest Review: Physical Universe Virtual God by Ramesh Kushwaha
