Marketing Strategy and a Marketing Plan

[niftydirectt]

The marketing strategies is shaped to overall business part and marketing plan is able to manege everything in business.

[Tip the Bottle]

Simply strategy is "This is what I want to do" and plan is "This is how I'm going to do it".

[Zekes]

Marketing strategy determines the choice of target market segment, positioning, marketing mix, and allocation of resources while marketing plan is a blueprint or communicating the value of your products and/or services to your customers.