Facebook's Ever-Changing Role
- Leigh M Lane
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Facebook's Ever-Changing Role
I belong to numerous groups on Facebook, and it's nice to network, but I don't think any of them contribute notably to my overall sales. Anyone here still use Facebook as a means of selling books? If so, what's your approach?
- Scott
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"Non ignara mali miseris succurrere disco." Virgil, The Aeneid
- Leigh M Lane
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- bradystefani
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Side note: 90% of my visitors are age 13-18. That is right in my readership, but perhaps they don't have buying power??
Sooo, if not FB, then what?
- Leigh M Lane
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- Leigh M Lane
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I have not actively used any of those for marketing. I have accounts, and I do post to them, but I just can't make much sense of how to use them for promo. I know, for example, that posting at certain times is better than posting at any random hour, and I know attaching photos makes them more visible, but don't ask me how that equates to sales...Eatsleaves wrote:I'm not a writer, but what about other social media outlets like Pinterest, Twitter, LinkedIn and such? Are they pretty much the same as FB as far as return on investment?
I'd love to know if anyone here has recently used any social media as an effective marketing tool.
- Rachel McClellan
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# Sold KU FB AD Spent
January 289 178264 $39
February 275 169,195 $457.12
March 155 106530 $469
April 267 170,703 $217
May 543 363602 $286
June 828 625,754 $652
As you can see, I sold the most in June. I also spent the most in June. But other months I spent a lot but sales didn't reflect this. Maybe this is all word of mouth sales finally kicking in?? To test my theory, I've shut off all but one ad and I'm only spending $5.00 a day. It will be interesting to see if this makes a difference.
(Sorry my formatting is all jacked up!)
- Leigh M Lane
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I'd be curious to know the results. Could you share them when you're able?Rachel McClellan wrote:So interesting topic and the timing is perfect because I just recently looked at all my FB advertising for the last 6 months. I'll share those results here, because they are truly perplexing. I can't tell if they work or not! FYI - I always have at least three ads running for the first book in one of my series (I would never pay these fees if it wasn't a series) that take people right to my Amazon book page.
# Sold KU FB AD Spent
January 289 178264 $39
February 275 169,195 $457.12
March 155 106530 $469
April 267 170,703 $217
May 543 363602 $286
June 828 625,754 $652
As you can see, I sold the most in June. I also spent the most in June. But other months I spent a lot but sales didn't reflect this. Maybe this is all word of mouth sales finally kicking in?? To test my theory, I've shut off all but one ad and I'm only spending $5.00 a day. It will be interesting to see if this makes a difference.
(Sorry my formatting is all jacked up!)
- Rachel McClellan
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- proflangley
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As for Twitter, I've tried to be as active as possible but it seems I have more writers as followers than anything else. They are probably doing the same thing I am...looking for readers.
I've decided to hire an assistant to take care of the social media so that I can concentrate on writing. I have 9 books out that need promoting, another coming out in September and several more in my laptop. While I love social media, I find myself drowning in it. I need time to write!
On a final note, I've been using Facebook live...And that's working...
- rainbow08
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