Are Dropshipping Ads Allowed on Facebook Marketplace?

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Marketplace is a new feature of Facebook launched in 2016 as a tool to support effective online business activities, including Dropshipping. Not only that, the Facebook Marketplace feature is limited in some countries. This makes businesses operating in the Dropshipping industry concerned: "Is dropshipping allowed on Facebook Marketplace?". To get satisfactory advice for this question, please follow the article below now!

Some general features about Facebook Marketplace
Is a platform that connects buyers and sellers to discuss, buy and sell goods and grow online trading activities. Marketplaces already have a number of visitors, so sellers do not need to build a customer base when joining. Selling on Marketplace is very simple and convenient. When sellers do not need to create their own sales website, advertise for free and reach a large number of potential customers.

Anyone with a Facebook account can freely find, sell and trade items on Facebook Marketplace, but must ensure compliance with policies. This platform provides sellers and businesses with free traffic to sell on the social network Facebook. Yes, a mini e-commerce platform has difficult potential with Gumtree, eBay and Amazon Marketplace.

With Facebook Marketplace you can expand the reach of your brand and product's target audience. At the same time, it helps personalize the user experience when Facebook Marketplace displays products suitable for each target audience. Thereby, your company can find the right potential customers, increase order conversion rates and increase sales.

Is dropshipping allowed on Facebook Marketplace?
Known as a business model that skips the stages of inventory, packaging and shipping goods to consumers. Dropshipping companies and organizations will focus on product promotion, answering and closing orders, customer care, and process monitoring. Dropshipping is a form of business suitable for businesses with small financial resources. Because it does not require too high investment capital, the development method is simple and the risk is good.

When starting Dropshipping, companies often choose Facebook as a channel to promote products and reach potential customers. Facebook Marketplace is the foundation for dropshippers to grow their business strongly. Because the company can access one of the best platforms to reach nearly 3 billion people worldwide with a reach of more than 70 countries. Thereby, the company will get free traffic if it posts articles introducing and promoting products on this platform.

Outstanding advantages include: a wide range of potential customers, simple development methods and the ability to start immediately at a low price. You don't need to spend money on building a warehouse to store imported goods or reduce shipping when you just need to buy goods from the service after you receive the order. Increasing product and brand visibility at the same time helps the company save time and money when only focusing on PR.

Furthermore, you also have a wide selection of products and can enjoy promoting and selling multiple products at the same time on Facebook Marketplace. This social media platform not only has a large customer base but is also very suitable for Dropshipping. Facebook Marketplace is a platform you should consider when choosing a Dropshipping business. There are no restrictions or regulations that prevent you from implementing dropshipping campaigns and sales on Facebook Marketplace.


How to implement Dropshipping on Facebook Marketplace
Once you have the answer: "Is dropshipping allowed on Facebook Marketplace?", you can start the steps to do Dropshipping on the Facebook Marketplace platform as follows:

Choose the appropriate niche product
Suitable products for you to do Dropshipping on Facebook Marketplace are: fashion products, used items, household appliances, stationery, food supplements, trend products, etc. When doing Dropshipping, you need to Choose suitable trading products. Niche products that are popular trends in the coming years include: women's fashion, children's products, repair equipment, car accessories, beauty products,...

Look for a trustworthy manufacturer
When you choose a suitable niche product for Dropshipping, find a reputable, quality product source on e-commerce platforms or platforms. Please refer to other platforms specializing in providing reputable Dropshipping products such as Netsale, PingGo,... You can choose a reliable supplier to provide packaging and shipping of goods to you (choose a company). reputable quality products, low warranty and return policy, fast delivery speed,...). Then, contact the supplier to negotiate the price and shipping terms.

Plan Online Dropshipping Marketing
After you choose the right product and reputable service, make a plan to promote the product on Facebook Marketplace. Additionally, you can combine multi-channel marketing to increase your ability to reach more potential customers. At the same time, you need to standardize the content of product introduction and PR content: title, product description content and product images,...

Post your sale on Facebook Marketplace
Regarding how to post introductions and promote sales on this platform, please visit: https://www.facebook.com/marketplace/ or log in to your account on Facebook. Next, click on Marketplace in the left bar menu and then select Create new listing. Next you need to download the product image, description and price and select Next. Choose a posting location, usually a group that gathers your target group of friends and then post. Things to note when posting ads for Dropshipping products on Facebook Marketplace:

To post images on Marketplace, you should prepare about 4-5 beautiful and popular images with different angles, ensuring SEO standard images are at least 500×500 pixels. You can add a photo frame to your product or insert your brand's logo.

Post titles that introduce and promote Dropshipping products and use hot trending titles to attract and persuade people to click and watch. Make sure you have beautiful images and a captivating title so your article will be more likely to be noticed.

The content presented in a Marketplace post determines the purchasing decision of potential customers. In addition, you should not write a description that is too long, make sure it is short and meaningful, including: product introduction, warranty policy, commitment, phone number, clear contact, hashtags. .

On the other hand, you need to build a real, neat and good personal Facebook Profile. This also contributes to accelerating the buyer's purchasing process.


Run a Dropshipping campaign
If you want to run Dropshipping ads on Facebook targeting locations on Marketplace, you should test the product. First, choose an interactive campaign to determine whether the content and product needs you produce are suitable for the target audience. When implementing this campaign, you should test it into multiple advertising content or ad groups.

For each advertising content, set a maximum budget of 5 USD when testing for about 2 to 3 days, then you can rely on CTR to be able to analyze effectiveness. If it's cheap, switch to running messages using previously tested content. The maximum budget for each advertising content is also 5 USD/day. 3 days to 1 week will be the time to find out the effectiveness of advertising. If any advertisement is highly effective, keep it to increase the budget but not more than 30% of the total budget running in that advertising group.

When running a Dropshipping promotion on Facebook Marketplace, you can only do the Send Message type of promotion. Besides, you need to prepare other materials to run PR Dropshipping on this platform including: advertising account, Fanpage, Visa/Mastercard,... Regarding advertising account, you should choose an account with high trust. high, spending money to deploy the campaign will help spread the word and be approved quickly.

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Prepare all the materials, then proceed to deploy Dropship ads on Facebook Marketplace. Go to Ad Manager and set up a Dropship advertising campaign and select the ad's display location as Facebook Marketplace. Next, fill in the ad details according to the instructions and click the Post button to publish the ad. When running Facebook Marketplace ads, you cannot attach product links or navigate to the sales landing page URL. You'll connect with customers when they send a message when clicking on a product post on Marketplace.

Answering questions, closing orders and processing orders
After you have resolved all of the above issues, if a customer sends you a message, please advise and close the order. Always be attentive and polite to customers, talk about the benefits you receive when using the product and offer the most suitable solutions with commitment to customers. If they place an order, please create an order and send it to the service so they can package the product and send it to the buyer.

So you have the answer to the question: "Is dropshipping allowed on Facebook Marketplace?". We hope that this information will help you in developing your Dropshipping PR campaigns on Facebook to achieve the highest efficiency!

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