Review of Niching Up

[Piyush Natoo]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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5 out of 5 stars

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'Niching Up' by Chris Dreyer acts as a remarkable guide for everyone looking to succeed in the ever-expanding digital market. By drawing up experiences and anecdotes from his own life, the author gives the reader the opportunity to analyze and draw up plans for their successful expansion in life.
Chris Dreyer aptly showcases how we are caught in the hustle-bustle of life, operating from a scarcity mindset, trying to juggle multiple hats and failing miserably at it. There's a saying that aligns perfectly, and it goes like, 'A jack of all trades, master of none' and that's how every entrepreneur, businessperson is today, trying to excel in multiple areas, overlooking their excellence and the consistent ability to succeed in one singular area.
The author advises the readers to zero-in on that one skill, product, service that they have the passion for and ability to provide and capitalize on it, without trying to extend in all other associated branches.
Moreover, the book emphasizes on several concepts such as SEO, niching and niching up, self-assessment, etc. The book is well-aligned and informative, it also contains several real-life examples to give the most relatable insights to the readers and guide them along on a path to success and expansion.

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Niching Up
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