Review of Niching Up
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PanwarP
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Review of Niching Up
[Following is a volunteer review of "Niching Up" by Chris Dreyer.]
The adage "the riches are in the niches" is certainly familiar to anyone who works in business or marketing. This is the notion that by targeting a particular niche, you can succeed in business. Chris Dreyer's Niching Up will provide a strong argument for why you might be losing money by not niching up your business in eight concise chapters.
Contrarily, when you decide to specialize in a niche, you reduce your possible clientele but boost your prospective earnings because you now stand out as a subject-matter authority. Dreyer discovered that only 40% of his total customers accounted for 70% of his company's overall revenue. This, along with other elements covered in the book, inspired him to specialize in one area of online marketing.
Dreyer describes the selection procedure for a niche and provides examples throughout the book. He used several of his instances or ones from the legal field. Specifically from his primary clients, personal injury lawyers. He concludes with a thorough case study of his Search Engine Optimization (SEO) business, which specialized in serving personal injury lawyers.
I like the book's fair-minded and logical perspective. Dreyer begins by talking about the possible drawbacks of niching because she recognizes that it isn't for everyone. The book aims to explain how niching has benefited his enterprises and how it may do the same for others. It's crucial to understand that this book is not a step-by-step manual despite offering advice on what information to consider when niching. Every niche decision is unique, and there are several industry-specific factors to consider when making this selection.
To keep you interested, a few puns, jokes, and nerdy references were thrown in here and there. This was a clear and straightforward read despite the extensive use of technical SEO, marketing, and legal jargon due to the numerous analogies and illustrations. The Lord of the Rings and Star Wars comparisons were exciting and valuable.
I was unable to identify any drawbacks with this book. It got me thinking about how I would specialize if I launched my own company. I'm happy to give this book a rating of 5 out of 5 stars. Dreyer provided concise explanations and several quotations from well-known self-help and productivity literature. The book was expertly edited.
I suggest this book to self-employed people who own small businesses or are CEOs of significant corporations. This is an excellent place to start if you're considering specializing in a particular industry sector or aren't sure if niching is appropriate for you.
******
Niching Up
View: on Bookshelves | on Amazon
The adage "the riches are in the niches" is certainly familiar to anyone who works in business or marketing. This is the notion that by targeting a particular niche, you can succeed in business. Chris Dreyer's Niching Up will provide a strong argument for why you might be losing money by not niching up your business in eight concise chapters.
Contrarily, when you decide to specialize in a niche, you reduce your possible clientele but boost your prospective earnings because you now stand out as a subject-matter authority. Dreyer discovered that only 40% of his total customers accounted for 70% of his company's overall revenue. This, along with other elements covered in the book, inspired him to specialize in one area of online marketing.
Dreyer describes the selection procedure for a niche and provides examples throughout the book. He used several of his instances or ones from the legal field. Specifically from his primary clients, personal injury lawyers. He concludes with a thorough case study of his Search Engine Optimization (SEO) business, which specialized in serving personal injury lawyers.
I like the book's fair-minded and logical perspective. Dreyer begins by talking about the possible drawbacks of niching because she recognizes that it isn't for everyone. The book aims to explain how niching has benefited his enterprises and how it may do the same for others. It's crucial to understand that this book is not a step-by-step manual despite offering advice on what information to consider when niching. Every niche decision is unique, and there are several industry-specific factors to consider when making this selection.
To keep you interested, a few puns, jokes, and nerdy references were thrown in here and there. This was a clear and straightforward read despite the extensive use of technical SEO, marketing, and legal jargon due to the numerous analogies and illustrations. The Lord of the Rings and Star Wars comparisons were exciting and valuable.
I was unable to identify any drawbacks with this book. It got me thinking about how I would specialize if I launched my own company. I'm happy to give this book a rating of 5 out of 5 stars. Dreyer provided concise explanations and several quotations from well-known self-help and productivity literature. The book was expertly edited.
I suggest this book to self-employed people who own small businesses or are CEOs of significant corporations. This is an excellent place to start if you're considering specializing in a particular industry sector or aren't sure if niching is appropriate for you.
******
Niching Up
View: on Bookshelves | on Amazon
