Review of How to be a SuperStar Salesperson

[Eman Afzaal]

[Following is a volunteer review of "How to be a SuperStar Salesperson" by Audri White.]

---

5 out of 5 stars

---

Share This Review

---

Audri White's book "How to Be a Superstar Salesperson" is a succinct yet thorough manual that aims to give readers the fundamental skills required to succeed in sales. White methodically breaks down the sales process in a straightforward manner, making it accessible to anyone.

The first five categories mentioned in the book are crucial for anyone hoping to become a top salesperson. These elements include overcoming objections, closing sales and persisting toward your goals, engaging with customers, handling the challenge of establishing connections and making effective initial sales calls. The author explains the complex CAPI system using tactical insights and real-world examples, covering all essential topics.

Furthermore, every key method taught is presented in a mnemonic style, facilitating memory retention. The book has expert editing and superb writing. However, I wish the book included a deeper examination of topics. While the book provides easily applied practical strategies, a more thorough exploration of each issue would have enhanced its value and made it an increasingly valuable resource.

One aspect of the second book that I found appealing was how frequently the author provided examples. Instead of outlining different approaches, the author ensures the reader fully understands them by giving examples. Furthermore, I found it helpful that some sales strategies were included in mnemonic forms, such as the CAPI process. The book's compact size and clear, comprehensive content delivery were also enticing.

I like how the author teaches readers how to deal with rejections in a professional way. Even though salespeople may feel rejected, they must move on. There was nothing that I disliked about the book. The book was error-free. Therefore, I'll rate it 5 out of 5 stars. This book is essential if you're hoping to increase your sales or better understand the communication and persuasive strategies that work in any industry. In my opinion, prospective salespeople should read this book as it will teach them vital techniques for attracting and winning over new customers.

******
How to be a SuperStar Salesperson
View: on Bookshelves | on Amazon