Review of Niching Up

[Gee-Q Mdluli]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

---

5 out of 5 stars

---

Share This Review

---

Niching Up: The Narrower The Market, The Bigger the Prize Is by Chris Dreyer is a compelling exploration of how narrowing one's focus can lead to broader horizons in both business and life. The book's core message, "Niching up opens a world of possibilities, allowing you to say yes to the people who are right for you and your business—the ones who are best suited to help," sets the stage for a journey into the world of niche markets and their broader applications.

Niching is not just a business practice but a philosophy that can be applied in other areas of life, such as sports and gaming. In addition to being a balanced explanation of niching, what it entails, what it requires, how it works, the book illustrates the value of the principle behind this in its content. The book's overall message of finding something, committing to it, learning the ins and outs of it, and then transferring the knowledge and skills to other projects in the same field is exemplified by how the author tackles the topic of sound business practices from the angle of niching up.

The book responsibly addresses the cons of niching up before even delving into its benefits. The author then offers a solution for each con provided there is one and is straightforward about it when there isn't one. From reading the book, you get the feeling that the author practices what he preaches. In particular, his many reminders to act in good faith are reflected well by his reference to and even recommendation of a book by another author that makes the opposite point to his.

Overall, the book is well-written and logically arranged and the information it provides is balanced and well-substantiated. I looked carefully and couldn't find a single error in the entire book. I also like that the author writes as if he's having a conversation with a human being, and peppers in just the right amount of stories and humor to keep you interested. He genuinely comes across as the kind of person you'd want to talk to in real life, and this book left me eager to learn more from him.

This book deserves nothing short of a 5 out of 5 stars rating for going above and beyond the promises made in the introduction. Even if you don't have a business, this book holds value, as some of the advice, such as finding your passion and committing to it instead of spreading yourself thin, as well as the advice on how to build strong relationships with people, are skills all of us can use. I especially recommend this book to business owners and those considering starting a business as I doubt you'll find a more comprehensive yet concise guide on the topic in the market.

******
Niching Up
View: on Bookshelves | on Amazon

[Anu Anand]

I've had the pleasure of reading this invaluable business guidebook. The book skillfully unravels the concept of 'Niching' by drawing from the author's experiences. I completely agree with your perspective and appreciate the author's approach of addressing cons before benefits. Thank you for sharing this insightful review.

[Gee-Q Mdluli]

Exactly! Thank you for your reply and for your kind words. I really enjoyed Niching Up.