Review of Brand Momentum
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Skylar Fox
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Review of Brand Momentum
[Following is an official OnlineBookClub.org review of "Brand Momentum" by Tony Lewis.]
Growing a brand can be a hassle. There are usually several factors to be considered to ensure the success of the brand. The author, in this book, tells his readers that mastering brand momentum and brand velocity is the secret to building a brand that lasts. At this point, questions come up as to what brand momentum and brand velocity mean and how these concepts, usually used in physics, relate to brand growth. Read this book to find out more.
"Brand Momentum" has a lot of positive aspects. Research is needed to create adequate strategies to improve brand mass (the number of a brand's users) and brand momentum. Tony Lewis has conducted research on the most effective means of advertising for both startups and larger businesses. So, a lot of readers will find the book very informative. In this book, the author does not just make recommendations; he backs these recommendations up with statistics from surveys conducted and research on already existing brands. He uses well-known brands that users can relate to, such as Coca-Cola and Pepsi. When discussing brands’ purposes and visions, he uses examples of familiar brands like Amazon, Starbucks, and Nike.
For further reading and research, the author makes references to certain books and publications by other authors whose works are quoted in the book. I found the use of imagery in the book very helpful as the author made me imagine scenes such as a tennis serve to pass across his points. I loved the inclusion of notes throughout the book. My favorite one was "Big brands in motion are hard to stop, but so are smaller brands that are going even faster." The author used images to help me visualize the author's explanations.
While reading, I did not find any negative aspects. The book was very informative, detailed, well-researched, and well-organized. This is a knowledge-filled read, which will be very helpful to brand growth. Since I found nothing to dislike about the book, it receives a perfect rating of five out of five from me.
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Brand Momentum
View: on Bookshelves | on Amazon
Growing a brand can be a hassle. There are usually several factors to be considered to ensure the success of the brand. The author, in this book, tells his readers that mastering brand momentum and brand velocity is the secret to building a brand that lasts. At this point, questions come up as to what brand momentum and brand velocity mean and how these concepts, usually used in physics, relate to brand growth. Read this book to find out more.
"Brand Momentum" has a lot of positive aspects. Research is needed to create adequate strategies to improve brand mass (the number of a brand's users) and brand momentum. Tony Lewis has conducted research on the most effective means of advertising for both startups and larger businesses. So, a lot of readers will find the book very informative. In this book, the author does not just make recommendations; he backs these recommendations up with statistics from surveys conducted and research on already existing brands. He uses well-known brands that users can relate to, such as Coca-Cola and Pepsi. When discussing brands’ purposes and visions, he uses examples of familiar brands like Amazon, Starbucks, and Nike.
For further reading and research, the author makes references to certain books and publications by other authors whose works are quoted in the book. I found the use of imagery in the book very helpful as the author made me imagine scenes such as a tennis serve to pass across his points. I loved the inclusion of notes throughout the book. My favorite one was "Big brands in motion are hard to stop, but so are smaller brands that are going even faster." The author used images to help me visualize the author's explanations.
While reading, I did not find any negative aspects. The book was very informative, detailed, well-researched, and well-organized. This is a knowledge-filled read, which will be very helpful to brand growth. Since I found nothing to dislike about the book, it receives a perfect rating of five out of five from me.
******
Brand Momentum
View: on Bookshelves | on Amazon
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Shaniz Tobiaz
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I have enjoyed reading your review and have gained interest in reading the book, This is a must read for me.
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Latest Review: The Art of Entertaining by Maggie Fleming
