Review of Brand Real

[Ian Abutin]

[Following is a volunteer review of "Brand Real" by Vasken Kalayjian.]

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3 out of 4 stars

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Creating a business/brand is as stressful as it might seem, leaving no attention with your business name is a subject to failure. There are really no substitutes for a good and real branding of a startup business. Do you ever think of what separates a good brand/business in the marketplace? or why does some businesses succeed and others don't? The book tackles about the foundation of making a business succeed. Even the soundness and pronunciation of the brand name is a big factor to achieving success. Vasken Kalayjian's straightforward writing has enabled me to thoroughly plan and think of a brand/business on a different level of thinking.

The good thing about this book is that it will guide you through step by step procedure on making a brand name. From almost everything this book will certainly help and make a struggling business succeed. The author also used striking graphics to the book that adds some backing to the differentiation of poor business and outstanding businesses.

The negative aspect that I came across about is that it tends to get boring in the middle of the book. Some ideas are going off too far from the main idea and topic of the book.

But overall I will give this book a rating of 3 out of 4 stars because the author did really a good job of getting to the point of making a business succeed.

I recommend this book to people who do business, sales, and even to the ordinary people who are planning to have their dream business.

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Brand Real
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