Review of Selling Change
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Abha Rani Singh
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Review of Selling Change
[Following is a volunteer review of "Selling Change" by Robert E Smith.]
Selling Change lays out in very simple and easy to read language the approach all organizations, whether big or small, need to take to be able to keep up with the current rapid pace of change that could either spell growth or doom for even well-established brands. The book is also motivational in that it encourages focus on people management and a high level of commitment in the process of change. It is a well-researched book that never deviates from its goal to illustrate the effectiveness of impact, influence, and consistency in transforming any organization to carry out its change initiatives.
In addressing a very high percentage of organizational failures, Robert E. Smith emphasizes the use of several effective and workable solutions that would have a positive impact on organizational change. The title of the book is in itself delivering a clear message that a buy-in to prospective future changes is essential for any organization to survive in today’s world. Even the cover illustrations on the book are meaningful, which are explained in detail within the book.
The book makes no apologies to any limitations, other than stating clearly what its purpose is, which is to bring about organizational change with the expected outcome of a growth momentum. One can see no negative points in the contents of the book when we see that the author is emphasizing on bridging a gap between mere hope of action to a commitment based change process. In this the author is directing all leaders of organizations to seize opportunities and develop new ideas and ways of thinking to create a fresh mindset so as to align with new and rapid waves of change in order to transform any organization, and imbibe a new value in its workforce.
This well written book is stimulating in its content, offers an abundance of practical tools that organization leaders can apply in bringing about a positive transformation within an organization at all levels, and therefore deserves a four out of four rating. The author very deftly veers his well-researched arguments across charts, case studies, examples, and comparisons to define those effective factors that leaders need to apply, to bring about extraordinary positive changes within an organization. At no stage of the book does the author steer from his core belief that it is impact, influence, and consistency that are key ingredients to bringing about great organizational change that is embedded in people trust, which then leads to a highly engaged change commitment.
The simple yet effective solutions put forward in this book would be useful for any contemporary small or large business organization, as it leaves behind outdated conventional tactics and focuses on current trends, faults, problems, resistance, barriers and risk factors. The contents of this book are validated by the author when he offers an ongoing conversation with his 2IsC™ model working plan which he created from his research findings of many failed as well as flourishing organizations. He even offers a continued connection to his arguments with a blog and a direct email contact.
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Selling Change
View: on Bookshelves | on Amazon
Selling Change lays out in very simple and easy to read language the approach all organizations, whether big or small, need to take to be able to keep up with the current rapid pace of change that could either spell growth or doom for even well-established brands. The book is also motivational in that it encourages focus on people management and a high level of commitment in the process of change. It is a well-researched book that never deviates from its goal to illustrate the effectiveness of impact, influence, and consistency in transforming any organization to carry out its change initiatives.
In addressing a very high percentage of organizational failures, Robert E. Smith emphasizes the use of several effective and workable solutions that would have a positive impact on organizational change. The title of the book is in itself delivering a clear message that a buy-in to prospective future changes is essential for any organization to survive in today’s world. Even the cover illustrations on the book are meaningful, which are explained in detail within the book.
The book makes no apologies to any limitations, other than stating clearly what its purpose is, which is to bring about organizational change with the expected outcome of a growth momentum. One can see no negative points in the contents of the book when we see that the author is emphasizing on bridging a gap between mere hope of action to a commitment based change process. In this the author is directing all leaders of organizations to seize opportunities and develop new ideas and ways of thinking to create a fresh mindset so as to align with new and rapid waves of change in order to transform any organization, and imbibe a new value in its workforce.
This well written book is stimulating in its content, offers an abundance of practical tools that organization leaders can apply in bringing about a positive transformation within an organization at all levels, and therefore deserves a four out of four rating. The author very deftly veers his well-researched arguments across charts, case studies, examples, and comparisons to define those effective factors that leaders need to apply, to bring about extraordinary positive changes within an organization. At no stage of the book does the author steer from his core belief that it is impact, influence, and consistency that are key ingredients to bringing about great organizational change that is embedded in people trust, which then leads to a highly engaged change commitment.
The simple yet effective solutions put forward in this book would be useful for any contemporary small or large business organization, as it leaves behind outdated conventional tactics and focuses on current trends, faults, problems, resistance, barriers and risk factors. The contents of this book are validated by the author when he offers an ongoing conversation with his 2IsC™ model working plan which he created from his research findings of many failed as well as flourishing organizations. He even offers a continued connection to his arguments with a blog and a direct email contact.
******
Selling Change
View: on Bookshelves | on Amazon
Latest Review: A Dream For Peace by Dr. Ghoulem Berrah
