Review of Purpose

[Elizabeth Connolly 1]

[Following is a volunteer review of "Purpose" by Gina Bianchini.]

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5 out of 5 stars

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I would rate this book as 5/5 stars. "Purpose" was an enlightening read. Bianchini is an engaging author. She has a tremendous amount of personal, yet relevant, experiences that she weaves into her guide. Prior to reading this book, I was not aware of the differences between the monocultures of mass social media and the community-centered culture of personal branding. Bianchini does a great job of explaining the pros and cons of social media in detail. Her emphasis on the importance of hosting a culture aimed toward a common purpose or set of goals was beneficial to me, personally. I am attempting to turn one of my passions into a business, and Bianchini's Purpose Questions and self-reflections throughout the book guided me toward the Future Story that I want to achieve. This book was perfectly edited. I remained engaged throughout, and I appreciated her anecdotes and examples, because it helped me relate to the overall path to success. I would recommend this book to anyone looking into making their own digital brand, or anyone who wants to establish themselves as something "unique" in a pre-existing market.

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Purpose
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