The truth and lies about DIGITAL MARKETING

Before posting in this marketing forum, please try to read 10 Step Plan to Promote Your Book: Online Book Marketing on Any Budget. This forum is mainly for followup questions and discussion after reading that book. This forum does indeed allow for much broader discussion of marketing and promotion than just that book, but it's good for everyone to be on the same page about the basics.

Please note, this forum is not for self-promotional plugs. It's for discussing how to promote your book or other writing.
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Md Tamim Hosen
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Re: The truth and lies about DIGITAL MARKETING

Post by Md Tamim Hosen »

Hi dear sir/madam,My name is Tamim.I am a digital marketing expert.Are you looking for someone to promote your business? I promote various companies' brands, products and services. I have completed long training on Total Digital Marketing from CBA IT Institute and participated in many practical projects. I want a business or product to reach millions of people in the world.
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seocompany2001
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Post by seocompany2001 »

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seocompany2001
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Post by seocompany2001 »

Unlock the power of SEO to make your business stand out from the competition. Our experienced team of SEO experts will help you reach more customers, increase brand visibility, and drive quality traffic to your website. Get started with the best SEO company in Dwarka.
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nisayvx
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Post by nisayvx »

Hey @cristy_fetalino0623, I know it's been 5 years since the original post but it makes it even more fascinating to read. The digital marketing landscape has certainly evolved, but many of the truths and lies you mentioned still hold water.
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nisayvx
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Post by nisayvx »

You're spot-on about how digital marketing isn't a guaranteed ticket to financial freedom and can often require a considerable investment of both time and money.
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nisayvx
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Post by nisayvx »

It's great to hear about your journey in digital marketing alongside your accounting profession. Your insights into the truths and lies of the field are enlightening, especially in today's rapidly evolving digital landscape.
Regarding your points, it's true that digital marketing can be a challenging and sometimes costly endeavor. Creating traffic and conversions requires both time and financial investment, and the outcomes aren't always as expected. However, tools like XML sitemap checkers can be incredibly useful in optimizing websites for better visibility and efficiency.
Michelle Muku 1
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Post by Michelle Muku 1 »

This a very interesting topic I wish to invest more time in learning about. I see so many tiktoks talking about it and saying they can teach you but it ends up buying a course. Can anyone offer some free advice? Affiliate marketing is a trending topic and I am getting on board.
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Anshu Sharma_
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Post by Anshu Sharma_ »

If Digital marketing in a right way it can be profitable like choosing target audience
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Chi Chiu Michael Mak
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Post by Chi Chiu Michael Mak »

When you're starting digital marketing, don't expect results in months. Expect results in years. It takes years to build a brand your target audience trusts.
I write the best reviews possible. :idea2:
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Chi Chiu Michael Mak
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Post by Chi Chiu Michael Mak »

Michelle Muku 1 wrote: 22 Feb 2024, 23:14 This a very interesting topic I wish to invest more time in learning about. I see so many tiktoks talking about it and saying they can teach you but it ends up buying a course. Can anyone offer some free advice? Affiliate marketing is a trending topic and I am getting on board.
If they emphasize how easy it is, ignore. Nothing is easy.

If they say, "Anyone can do it", remember not everyone can invest that much time to put in the work (and that's ok, you have obligations).

As for affiliate marketing, create content (social media/website) that gives enough information on why your reader should click your affiliate link. Do it every day, or every 3 days, or a frequency that suits your situation best.

Start now. See what sticks later. Low traction is a signal, not a failure.

Hope it helps.
I write the best reviews possible. :idea2:
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John Wilson 23
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Post by John Wilson 23 »

The truth and lies about DIGITAL MARKETING are often blurred by myths and misconceptions. The truth is that digital marketing is a powerful tool that drives business growth through SEO, social media, and content marketing. However, the lies include the belief that results are instant or that anyone can succeed without strategy. Success requires consistency, expertise, and adaptation to evolving trends for real impact. For more detail visit myassignmenthelp
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Sarah Fisher_LP
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Post by Sarah Fisher_LP »

Rule #1:

1. People will not buy what you want them to buy. They will buy what they want to buy.

And that's pretty much it. You need to make a product (book) that people want to buy, not the book you want to write, because the book you want to write will never sell, unless you got lucky and the stars happened to align. Sure, take note of your ideas, research them to see if there is a market, but for your first book, you've got your head in the clouds. A book is a time investment for money. Run the numbers instead and slash costs to the bone.

The book people want to buy will sell itself if you put it in the hands of the right people. The book you want to write, put it on your website and give it away for free to get people to sign up to your email list.

The people you want on your email list and your forum are your ride-or-die fanbase who are into your personality and support your spiritual personal identity. The people who buy your book need whatever it is you're selling. There's a big difference.

Think about it. I can be a Christian CPTSD survivor poet seamstress forum moderator comic artist who likes drawing characters with cloaks and swords and staffs all I want, it doesn't matter if I'm selling handbags. What do handbag customers want? Durability, reliability, a bag that matches a wide variety of outfits, a status symbol to show off to their friends (look at my Maybury Bayswater!) and a bag that is just the right size for the task needed. Who wants to haul around a large bag when a small purse will do the job? And there's nothing more embarrassing than an overstuffed purse. But I don't have to be a Christian CPTSD survivor poet seamstress forum moderator to provide those things for my customers, an atheist raised by loving parents with no concept of poetry or forum moderation could easily do the same.

The same is true of books, believe it or not. A person buying a book on quilting is doesn't care if you're a giraffe as long as your book gives them what they want: quilting patterns and instructions. Look at the market: what quilting patterns and instructions are needed by quilters that the market doesn't provide? Write that book and sell it to the people who need it. Nobody cares who you are.

Likewise, a novel reader is looking for an escape from their miserable lives. They are likely a high school student struggling with miserable hormonal desires and oppressive American public school environments. I used to sneak a few pages of my novel in-between classes and write stories and poetry on my clipboard, which made me look like I was doing schoolwork when I was all done and miserably bored. It doesn't matter who you are if the escape works, if it will motivate a student to get through school and endure their awful desires for another day. Right?

On Amazon, yes, it doesn't matter. They are looking for a product to solve their problem. If I'm looking for a book on the theology of unicorns, I want a book on the theology of unicorns. If I'm looking for a book about how to install Xenforo on OVHCloud with MariaDB, I don't care who you are, I want to know how to install Xenforo on OVHCloud with MariaDB.

But on a website, who I am matters. If I set up my website to say that "I'm a Christian CPTSD survivor poet forum moderator", then my website needs to reflect who I am and every product that I am selling or giving away needs to reflect that identity. See the difference? If I have a book on theology, great, I'm a Christian. I got my CPTSD memoir here, my volumes of poetry publications right there and oh, lookee, a book on forum moderation best practices, wow, this woman is for real! Legit! Rig it up so we hit the "Christian CPTSD surivivor poet forum moderator" search term! We are in business!

Except nobody cares about any of that, unless they do. Is there a market for "Unicorn Theology for Dummies" and "How I beat CPTSD and kicked its face in"? Any market for "Christian Unicorn poetry vol.2"? (nope) Are admins actually looking for a book on forum moderator best practices, or are they proud people who want to believe they are always right and all of the members are wrong? Those questions need to be answered. If the answer is no, put the thing as an ebook free giveaway and test the water, maybe write a few blog posts about it, and now you're human.

So when you are developing your website or your social presence, you're applying for a job with your customers. "Why would my customer hire me to write this book?" If you're writing a nonfiction book on quilting, pictures of quilts, please! It's like a visual resume. If you have a college degree, list that. Forum moderation experience? Which sites did you mod? I think you get the vibes.

Point is, there is a disconnect. A book is a tool to fix a knowledge gap problem (or an emotional gap problem, in the case of a novel, or a spiritual gap problem, in the case of poetry). You need to sell that tool to the people who need it. A website is a tool to establish an identity, credibility, etc. You need to think of those as two separate operations.

Obviously, if you do establish an identity as an entertainer of children and soother of teen misery, people will believe that your novel will "work" to solve that problem and they will buy it. But it's not the same thing, and doing a novel "right" and a website "right" is not the same. A good book solves the knowledge problem, a good website establishes an attractive and consistent identity.

I have two degrees, an English B.A., and a Web Design A.S., and I've spent countless hours doing independent research in both fields. I've sat on boards for literary journals where they messed this up. (And yes, I'm a forum poster and moderator and I've watched sites rise and fall.) Books and websites are not the same, and you need to get or hire expertise in both if you want digital marketing to be a success.
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