Review of Niching Up

_Rhea Jacob · Post by **_Rhea Jacob** » 15 May 2024, 17:03

Your review is very detailed and intrigues me to read the book. I have come across the book several times before but only after reading your review, did I feel like reading the book. Thank you for your review!

Post by **Priya Murugesan** » 15 May 2024, 21:57

_Rhea Jacob wrote: ↑15 May 2024, 17:03 Your review is very detailed and intrigues me to read the book. I have come across the book several times before but only after reading your review, did I feel like reading the book. Thank you for your review!

Thank you for your kind words!

Post by **MAHAD BAIG MIRZA** » 27 May 2024, 06:59

It's highly informative review as it delves into the author's personal journey, explores the concept of niching comprehensively, provides practical insights, and offers a balanced perspective on its benefits and drawbacks.

Post by **Priya Murugesan** » 28 May 2024, 02:25

MAHAD BAIG MIRZA wrote: ↑27 May 2024, 06:59 It's highly informative review as it delves into the author's personal journey, explores the concept of niching comprehensively, provides practical insights, and offers a balanced perspective on its benefits and drawbacks.

Thanks, Mahad!

Harshitha G B · Post by **Harshitha G B** » 28 May 2024, 13:04

You exactly voiced my opinion regarding this book. I was curious to know more about business line from people who seen high and lows, this book gave good insight. Good review again.

Post by **Priya Murugesan** » 31 May 2024, 10:24

Harshitha Nayak wrote: ↑28 May 2024, 13:04 You exactly voiced my opinion regarding this book. I was curious to know more about business line from people who seen high and lows, this book gave good insight. Good review again.

Thanks a lot, Harshitha!

Post by **Rajaee R** » 04 Jul 2024, 01:17

Good review. It clearly establishes your opinion about the book, all the things you liked and the things you thought could have been avoided to make the book better. I was hesitant to select this book for a long time because I wasn't sure I was going to like what I was going to read. Thanks to you, now I can select this book confidently.

Post by **Priya Murugesan** » 07 Jul 2024, 09:35

Rajaee wrote: ↑04 Jul 2024, 01:17 Good review. It clearly establishes your opinion about the book, all the things you liked and the things you thought could have been avoided to make the book better. I was hesitant to select this book for a long time because I wasn't sure I was going to like what I was going to read. Thanks to you, now I can select this book confidently.

Thanks a lot! Eagerly waiting for your review.

Chi Chiu Michael Mak · Post by **Chi Chiu Michael Mak** » 11 Jun 2025, 10:41

Priya Murugesan wrote: ↑05 Mar 2024, 12:02 [Following is a volunteer review of "Niching Up" by Chris Dreyer.]

5 out of 5 stars
Share This Review

Niching Up by Chris Dreyer

This book is a comprehensive analysis of 'niching up' by Chris Dreyer, CEO and founder of Rankings.io, an SEO agency. He shares his journey of becoming a successful CEO from being a world-ranked collectible card game player, a history degree holder, a detention room supervisor, a website designer, and an affiliate marketer. After exploring many areas, he found his niche in SEO for personal injury attorneys. His company performs SEO services, which is a niche within the marketing industry, mainly for personal injury attorneys, again a niche within the legal industry. He is an accomplished master in niching up. He owes his success to his extreme focus and obsession with his work.

The whole book reinforces, "You are not a jack of all trades; you are a master of one."

Firstly, he emphasizes that niching is not for everyone. If you expect this book to provide a step-by-step guide to finding your specific niche, then you're mistaken. It presents a complete deconstruction of niching. So after you finish reading the book, you will have ample knowledge to decide whether your business demands it or not. If you conclude niching is definitely for you, then this book is a valuable treasure that will help you to niche in your business successfully. What I love the most is that he doesn't just glorify niching but lays out both the pros and cons and empowers us to judge.

Some people might have decided to niche but are rather afraid of it. Chris abandons their fears by reassuring them that niching means not only saying no to many opportunities to focus on one but also saying yes to other options if they work for you. Also, before niching, he asks us to explore the field and then fixate on our interests. He asserts that niching enables you to gain expertise in that chosen niche, and with that increased status, you can demand premium prices from your small market.

I have to admit that I was not aware of the full meaning and explanation behind niching. I chose this book out of curiosity. I expected the book to be more business-like and full of theory. However, I was pleasantly surprised by the writing style of the author. It was straightforward and neat. He had managed to deliver all his experiences in simple language. He provides various examples and small anecdotes to clarify the concepts. Even a layman like me could understand it very well. I enjoyed the little humor scattered over the book, especially about Elon Musk and Harry Potter. His Venn diagram of purpose, passion, and profit reminded me of Ikigai, in which I am very interested. I was also intrigued by the Iron Triangle concept. The flow was good and interesting, and it held my attention throughout.

At times, I felt the author was overconfident and a little arrogant. He speaks up openly. His views are blunt in many places, like when he talks about referrals. But it didn't deter my reading. My suggestion is that profane words could have been avoided.

My rating is 5 out of 5, as I didn't find any issues in the book. I recommend this informative book to all entrepreneurs and business owners.

******
Niching Up
View: on Bookshelves | on Amazon

Yes, I agree that the simple language is this book's strongest point. It is as if the author is talking to the reader like a friend who gives warm advice.

Post by **Priya Murugesan** » 11 Jun 2025, 22:48

Chi Chiu Michael Mak wrote: ↑11 Jun 2025, 10:41
Priya Murugesan wrote: ↑05 Mar 2024, 12:02 [Following is a volunteer review of "Niching Up" by Chris Dreyer.]

5 out of 5 stars
Share This Review

Niching Up by Chris Dreyer

This book is a comprehensive analysis of 'niching up' by Chris Dreyer, CEO and founder of Rankings.io, an SEO agency. He shares his journey of becoming a successful CEO from being a world-ranked collectible card game player, a history degree holder, a detention room supervisor, a website designer, and an affiliate marketer. After exploring many areas, he found his niche in SEO for personal injury attorneys. His company performs SEO services, which is a niche within the marketing industry, mainly for personal injury attorneys, again a niche within the legal industry. He is an accomplished master in niching up. He owes his success to his extreme focus and obsession with his work.

The whole book reinforces, "You are not a jack of all trades; you are a master of one."

Firstly, he emphasizes that niching is not for everyone. If you expect this book to provide a step-by-step guide to finding your specific niche, then you're mistaken. It presents a complete deconstruction of niching. So after you finish reading the book, you will have ample knowledge to decide whether your business demands it or not. If you conclude niching is definitely for you, then this book is a valuable treasure that will help you to niche in your business successfully. What I love the most is that he doesn't just glorify niching but lays out both the pros and cons and empowers us to judge.

Some people might have decided to niche but are rather afraid of it. Chris abandons their fears by reassuring them that niching means not only saying no to many opportunities to focus on one but also saying yes to other options if they work for you. Also, before niching, he asks us to explore the field and then fixate on our interests. He asserts that niching enables you to gain expertise in that chosen niche, and with that increased status, you can demand premium prices from your small market.

I have to admit that I was not aware of the full meaning and explanation behind niching. I chose this book out of curiosity. I expected the book to be more business-like and full of theory. However, I was pleasantly surprised by the writing style of the author. It was straightforward and neat. He had managed to deliver all his experiences in simple language. He provides various examples and small anecdotes to clarify the concepts. Even a layman like me could understand it very well. I enjoyed the little humor scattered over the book, especially about Elon Musk and Harry Potter. His Venn diagram of purpose, passion, and profit reminded me of Ikigai, in which I am very interested. I was also intrigued by the Iron Triangle concept. The flow was good and interesting, and it held my attention throughout.

At times, I felt the author was overconfident and a little arrogant. He speaks up openly. His views are blunt in many places, like when he talks about referrals. But it didn't deter my reading. My suggestion is that profane words could have been avoided.

My rating is 5 out of 5, as I didn't find any issues in the book. I recommend this informative book to all entrepreneurs and business owners.

******
Niching Up
View: on Bookshelves | on Amazon
Yes, I agree that the simple language is this book's strongest point. It is as if the author is talking to the reader like a friend who gives warm advice.

I believe that is one of the strongest points of the book!

Elizabeth-Tush4Christ · Post by **Elizabeth-Tush4Christ** » 07 Jul 2025, 23:07

I believe one of the reasons people shy away from reading books like this is the seriousness attributed to it. They might feel it will be full of research, like a textbook or document. Thanks for sharing the intriguing truth that draws every reader's attention, which is the simplicity adopted by the author. You did justice to this review.