Review of Niching Up

[Stephanie Currie]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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5 out of 5 stars

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I really enjoyed this book. I wish that I could say that I read it in one sitting. It was so well thought out and sophisticated, yet still entertaining. It fully explains the advantages and disadvantages of niching up. In other words, it can be better to pick one thing to focus on that you are really good at instead of doing multiple jobs that you aren’t as good at. Each job doesn't allow for your full potential when you are focusing on multiple things instead of focusing your attention on one area.

Having a niche allows you to become an expert in one area, instead of spreading yourself thinly to complete multiple jobs. It allows you to give the best possible service and gives people the best value for their money. When you commit to one area, you become an expert and then your services become more credible. You can charge more for your services, and people will know that your time is worth it.

Although a bit repetitive, it was necessary for Chris Dreyer to convey his message. He has proof that his methods work. I really liked the author's style and confidence. I really hope that the author will write another book. Chris Dreyer is the owner of one of the most successful SEO agencies for personal injury lawyers. This means that he works for ONLY personal injury lawyers. He elaborates about how sticking to one area can really maximize your business efficiently.

I didn’t notice any errors and there wasn’t anything I disliked about this book. It was very positive, informative and motivational. It really had me curious, even though the topic of attorneys is totally boring to me. For these reasons I rate Niching Up 5 out of 5 stars. I can definitely see myself rereading this book in the future. I would recommend this book to someone who already has their own business, or to someone who is in business school. I would also recommend this book to someone who is interested in motivational books.

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Niching Up
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